we+Profim
We were asked to create a new image for a furniture company to strengthen its competitiveness in the European market. The scope of work included the entire visual communication of the brand, including the rebranding and its implementation, from business cards to catalogues to trade fair stands.
New logo
We were faced with a company with 25 years of experience in the production of office furniture with an excellent technological background and with great ambitions to conquer the European market and contracted projects from world-class furniture designers such as Christopher Schmidt, Piotr Kuchciński, Hilary Birkbeck, Tomasz Rygalik, Paul Brooks, Christophe Pillet and others. At the same time, the company had an outdated visual identity and inconsistent client communication.
Taking into account the desire to conquer the European market and the extensive portfolio of office furniture of varied style, we decided that the branding should not compete in design with the furniture, so we opted for simplicity, minimalism and timelessness.
We created a simple logotype with clear and soft typography.
Product catalogues
Our task was also to prepare collection catalogues, group catalogues and image catalogues.
We designed a common communication language for both the single-collection and the multi-collection catalogues, linking the very different collections together.
The image catalogues were also designed to stand out from the international competition, including at major trade fairs such as Orgatec in Cologne, so each was realised according to a different concept and with an original approach. One had a circular shape and another was a black block with monochrome renders.
Photos and renders
As part of the production of catalogues and other marketing materials, we organised and supervised a number of photo shoots and created dozens of renders.
