we+Wild Hill Coffee
The brand launch for Warsaw-based coffee importer and roaster Wild Hill appealed to ethically minded consumers and B2B audiences, launching them successfully into the crowded craft coffee market.
The Client
Wild Hill is a boutique coffee brand that strongly focuses on ethically sourced, organically grown beans. Their mission extends beyond exceptional coffee; they are committed to sustainability and building fair relationships with farmers mindful of their environmental impact.
Wild Hill knew its sustainable artisanal coffee blends were unique, but they needed the right partner to help them communicate that to the right people in the right way.
We provided strategic brand support on everything from core concepts, packaging, photography and e-commerce website. The goal was to create a unique lifestyle brand that would appeal to an audience happy to pay a premium for delicious coffee that didn’t compromise their values. Every aspect of the brand had to feel aligned with its origins and brand essence of “Discover Peace in Coffee.”
The e-commerce website and social media
The website and social media would be the key sales channels for the brand’s expansion into both consumer and trade markets. From art direction to content to photography, we planned every aspect to build connection with new customers.