we+OEX

OEX is a business services outsourcing company. The development of a comprehensive visual identity required the creation of a name (derived from Outsourcing Experts) and visual style – later translated into a number of media, including print materials, vehicles branding and website – as well as giving the brand new architecture. The last task was particularly significant for the entire identification, because so far each of the OEX business branches had had its own visual language.

Our main task was to create a strong, distinctive logotype, which, with the company’s full name – Outsourcing Experts – was quite a challenge. Therefore, we decided to suggest the use of an acronym. This not only created a stand-out logo, but also ensured its versatility, including when the business expands.