we+Healthdom
Healthdom LLC is a California-based medical startup with a difference. It’s not there to treat illness but to help people avoid illness treatment in the first place. It does this with preventative health screening and proactive check-up plans based on DNA, wearables, lifestyle, and medical history.
The Goal
As their design partner, our challenge was building the logo, brand personality, app experience and interface, and website from scratch. Working remotely with the client in San Francisco with design and development teams based in Poland added an extra layer of complexity.
Our lean process avoided extensive surveys or market research agencies by using corridor tests and small focus groups to iterate designs.
We used insight from users to create the nuances in visuals, style, photography, and tone of voice they would connect with. The result was a brand feel that felt instantly trustworthy, authentic and relatable.
The Outcome
Healthdom were thrilled with the designs we delivered, which achieved the right balance between feeling like an expert medical service and a caring healthcare provider.
We’re proud to have delivered a brand that American patients connect with from Warsaw, and at lower cost had the startup gone the traditional agency route in the US. The results prove the power of remote collaboration and excellent communication. And that was just the beginning. We continue working together on more projects.
