we+MindJazz
We had the pleasure of designing the graphic identity and look and feel of MindJazz, a self-help tool for young people struggling with OCD. A key part of the work was the strategic stage, during which we developed a visually unique approach to hit the expectations and preferences of the target group.
What is OCD?
Obsessive-compulsive disorder (OCD) is the need to perform repetitive actions or rituals, such as washing hands or checking the door locks, with a frequency that disrupts normal functioning and can take the joy out of life. The problem, according to some estimates, affects up to one in forty people.
MindJazz
A helping hand in the fight against OCD
MindJazz is an innovative app that assists in freeing oneself from OCD habits. Its creator and startup owner Ireneusz Budzisz, in collaboration with a team of professional therapists and using the best available scientific knowledge (including the golden canon in the fight against OCD – ERP therapy), has created specially designed exercises to support psychotherapy, with a built-in 24/7 assistant and the possibility of live contact with a therapist.
Unique approach
MindJazz’s target audience is young people who are great at social media and mobile apps. We didn’t want to create another boring app that wouldn’t resonate with the younger generation.
Unique
& jazzy style!
To ensure that the target audience accepts the brand, we used a colour scheme that exudes optimism – contemporary, dynamic and sparkling. The vibrant colours represent diversity, creativity and movement, perfectly capturing the energy of the app’s audience. The overall design radiates energy through the use of intense and playful colours. Together with the dynamic logotype, it creates an aesthetic that aims to initiate positive emotions in anyone who comes into contact with MindJazz.
Special character
of the brand
MindJazz is not just a product or service brand, but an ally in the fight against OCD. It is also a starting point for creating a wider online community for people experiencing OCD – a place of support and mutual inspiration.
With a distinctive visual identity, brand visibility on social media can be very high. Activity across social channels will allow the brand to reach a wide audience, highlighting the importance of the mental health conversation.
Jazzy
brand hero
For the app, we created a cartoon character – a hand, the epitome of help. This made it easy for us to show various gestures (such as clapping, a thumbs-up or a victory sign) that everyone would recognise instantly.
We also decided to create a series of short animations to comfort, praise, make people laugh or encourage them to keep going.
Turning an embarrassing problem into a pride of self-work
The friendly nature of the app and its unpretentious graphic design are intended to build a relationship with the user and help them to change their attitude towards the problem, so that they overcome shame and begin to feel pride in their next steps in managing their illness.
Always
at hand
In addition to the primary platform (smartphone), the app screens have been adapted for the Apple Watch, and the app itself will also be available in tablet and browser versions.
