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ArenA Amsterdam",{"rendered":18,"protected":47},{"rendered":18,"protected":47},{"_acf_changed":47,"inline_featured_image":47,"footnotes":18},[611,42,55,56,57,58],"post-2112",{"logo_color":47,"case_study":60,"image":613,"video":47,"lottie":47,"description":629,"content":630},{"ID":614,"id":614,"title":615,"filename":616,"filesize":617,"url":618,"link":619,"alt":18,"author":68,"description":18,"caption":18,"name":620,"status":21,"uploaded_to":596,"date":621,"modified":621,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":140,"height":622,"sizes":623},3388,"atlas","atlas.jpg",513931,"https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas.jpg","https://cms.wedesign.pl/en/atlas-arena-amsterdam/atlas-2/","atlas-2","2024-05-29 12:35:48",1540,{"thumbnail":624,"thumbnail-width":77,"thumbnail-height":78,"medium":625,"medium-width":114,"medium-height":626,"medium_large":627,"medium_large-width":138,"medium_large-height":628,"large":618,"large-width":140,"large-height":622,"big":618,"big-width":140,"big-height":622},"https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas-420x449.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas-768x821.jpg",821,"https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas-1024x1095.jpg",1095,"\u003Cp>The task was to create a visual identity encompassing all aspects of campus life of the Dutch office building complex Atlas ArenA Amsterdam: building and area signage, amenities, hotspots, as well as all forms of communication, from newsletters to social media and the website. 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This called for more than a logotype and a dedicated font.\u003C/p>\n",[631,633,638,642,660,662,687,705,716,730,744,781,783,797,801,812,814,835,856,891,910,928,940,960,978,1010,1011,1013,1032,1082,1083,1085,1108,1110,1127],{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":632,"lottie":47,"video_desktop":47,"video_mobile":47,"poster":47,"with_margin":47,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},"https://vimeo.com/927455057?fl=ip&fe=ec",{"acf_fc_layout":634,"text":635,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":636,"mobile_padding":637,"full_height":47},"base_text","\u003Cp style=\"text-align: right;\">Video material by \u003Ca href=\"https://popcornstories.nl/\">@popcornstories.nl\u003C/a>\u003C/p>\n","40","20",{"acf_fc_layout":634,"text":639,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":640,"mobile_padding":641,"full_height":47},"\u003Ch1>About Atlas ArenA Amsterdam\u003C/h1>\n\u003Cp>After initial brainstormings and workshops we identified key brand pillars of the new AAA brand: vibrance, friendliness, professional but relaxed approach. A key assumption was to capture the essence of a perfect workplace: well maintained and professional, but also light-hearted and fun to work at. To achieve that, we introduced several elements of visual language. All those elements combined comprise AAA’s own visual DNA.\u003Cbr />\nWith legibility in mind, we picked a friendly, solid Nexa typeface and enriched it with several additional hand-drawn characters to add just the right amount of personality. To avoid boring rectilinear lines, a variety of so called “scratch shapes” was designed, serving both as picture frames and graphic elements. Rules for photography were set – making sure the campus and its people are portrayed in fun, engaging and contemporary way.\u003Cbr />\nAfter several trial-and-error print tests, a colour palette was developed. Numerous icons were created. 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11:21:18",1101,{"thumbnail":991,"thumbnail-width":77,"thumbnail-height":992,"medium":993,"medium-width":114,"medium-height":994,"medium_large":995,"medium_large-width":138,"medium_large-height":996,"large":985,"large-width":989,"large-height":215,"big":985,"big-width":989,"big-height":215},"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_030-420x435.jpg",435,"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_030-768x795.jpg",795,"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_030-1024x1060.jpg",1060,{"ID":998,"id":998,"title":999,"filename":1000,"filesize":1001,"url":1002,"link":1003,"alt":18,"author":68,"description":18,"caption":18,"name":1004,"status":21,"uploaded_to":596,"date":1005,"modified":699,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":989,"height":215,"sizes":1006},1858,"004 Atls Arena 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11:21:21",{"thumbnail":1007,"thumbnail-width":77,"thumbnail-height":992,"medium":1008,"medium-width":114,"medium-height":994,"medium_large":1009,"medium_large-width":138,"medium_large-height":996,"large":1002,"large-width":989,"large-height":215,"big":1002,"big-width":989,"big-height":215},"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_031-420x435.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_031-768x795.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_031-1024x1060.jpg",{"acf_fc_layout":489,"background_color":116,"height":119,"height_mobile":641},{"acf_fc_layout":634,"text":1012,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":636,"mobile_padding":637,"full_height":47},"\u003Ch1>Social media\u003C/h1>\n\u003Cp>The social media message reflects the principles of branding: it’s cheerful and professional, full of scratch frames and icons.\u003C/p>\n",{"acf_fc_layout":25,"image":1014,"image_mobile":1030,"with_margin":47,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":1015,"id":1015,"title":1016,"filename":1017,"filesize":1018,"url":1019,"link":1020,"alt":18,"author":68,"description":18,"caption":18,"name":1021,"status":21,"uploaded_to":596,"date":1022,"modified":1023,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":131,"sizes":1024},2179,"phones","phones.jpg",540168,"https://cms.wedesign.pl/wp-content/uploads/2023/08/phones.jpg","https://cms.wedesign.pl/en/atlas-arena-amsterdam/phones-2/","phones-2","2023-08-09 12:59:30","2023-08-10 09:19:02",{"thumbnail":1025,"thumbnail-width":77,"thumbnail-height":134,"medium":1026,"medium-width":114,"medium-height":136,"medium_large":1027,"medium_large-width":138,"medium_large-height":114,"large":1028,"large-width":140,"large-height":508,"big":1029,"big-width":131,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/08/phones-420x315.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/phones-768x576.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/phones-1024x768.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/phones-1440x1080.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/phones-1920x1440.jpg",{"ID":1015,"id":1015,"title":1016,"filename":1017,"filesize":1018,"url":1019,"link":1020,"alt":18,"author":68,"description":18,"caption":18,"name":1021,"status":21,"uploaded_to":596,"date":1022,"modified":1023,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":131,"sizes":1031},{"thumbnail":1025,"thumbnail-width":77,"thumbnail-height":134,"medium":1026,"medium-width":114,"medium-height":136,"medium_large":1027,"medium_large-width":138,"medium_large-height":114,"large":1028,"large-width":140,"large-height":508,"big":1029,"big-width":131,"big-height":140},{"acf_fc_layout":745,"gallery":1033,"number_of_columns":68,"number_of_columns_mobile":68,"gap":636,"gap_mobile":637,"desktop_padding":640,"mobile_padding":659,"background_color":799},[1034,1053,1069],{"ID":1035,"id":1035,"title":1036,"filename":1037,"filesize":1038,"url":1039,"link":1040,"alt":18,"author":68,"description":18,"caption":18,"name":1041,"status":21,"uploaded_to":22,"date":1042,"modified":1043,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1044,"height":1045,"sizes":1046},2172,"sm1","sm1.png",322430,"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm1.png","https://cms.wedesign.pl/en/sm1-2/","sm1-2","2023-08-09 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12:49:55",1032,1448,{"thumbnail":1047,"thumbnail-width":77,"thumbnail-height":1048,"medium":1049,"medium-width":114,"medium-height":1050,"medium_large":1051,"medium_large-width":138,"medium_large-height":1052,"large":1039,"large-width":1044,"large-height":1045,"big":1039,"big-width":1044,"big-height":1045},"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm1-420x589.png",589,"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm1-768x1078.png",1078,"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm1-1024x1437.png",1437,{"ID":1054,"id":1054,"title":1055,"filename":1056,"filesize":1057,"url":1058,"link":1059,"alt":18,"author":68,"description":18,"caption":18,"name":1060,"status":21,"uploaded_to":22,"date":1061,"modified":1061,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1062,"height":1045,"sizes":1063},2174,"sm2","sm2.png",259464,"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm2.png","https://cms.wedesign.pl/en/sm2-2/","sm2-2","2023-08-09 12:49:43",1033,{"thumbnail":1064,"thumbnail-width":77,"thumbnail-height":1048,"medium":1065,"medium-width":114,"medium-height":1066,"medium_large":1067,"medium_large-width":138,"medium_large-height":1068,"large":1058,"large-width":1062,"large-height":1045,"big":1058,"big-width":1062,"big-height":1045},"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm2-420x589.png","https://cms.wedesign.pl/wp-content/uploads/2023/08/sm2-768x1077.png",1077,"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm2-1024x1435.png",1435,{"ID":1070,"id":1070,"title":1071,"filename":1072,"filesize":1073,"url":1074,"link":1075,"alt":18,"author":68,"description":18,"caption":18,"name":1076,"status":21,"uploaded_to":22,"date":1077,"modified":1077,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1062,"height":1045,"sizes":1078},2176,"sm3","sm3.png",291413,"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm3.png","https://cms.wedesign.pl/en/sm3-2/","sm3-2","2023-08-09 12:49:48",{"thumbnail":1079,"thumbnail-width":77,"thumbnail-height":1048,"medium":1080,"medium-width":114,"medium-height":1066,"medium_large":1081,"medium_large-width":138,"medium_large-height":1068,"large":1074,"large-width":1062,"large-height":1045,"big":1074,"big-width":1062,"big-height":1045},"https://cms.wedesign.pl/wp-content/uploads/2023/08/sm3-420x589.png","https://cms.wedesign.pl/wp-content/uploads/2023/08/sm3-768x1077.png","https://cms.wedesign.pl/wp-content/uploads/2023/08/sm3-1024x1435.png",{"acf_fc_layout":489,"background_color":116,"height":119,"height_mobile":641},{"acf_fc_layout":634,"text":1084,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":636,"mobile_padding":637,"full_height":47},"\u003Ch1>Narrowcasting\u003C/h1>\n\u003Cp>An example of a solution not envisaged at the visual identity design stage is narrowcasting – a system of internal communication on screens placed in buildings. This shows how easy it is to scale original solutions to new media and applications.\u003C/p>\n",{"acf_fc_layout":25,"image":1086,"image_mobile":1106,"with_margin":47,"background_color":116,"desktop_padding":640,"mobile_padding":659,"full_height":47},{"ID":1087,"id":1087,"title":1088,"filename":1089,"filesize":1090,"url":1091,"link":1092,"alt":18,"author":68,"description":18,"caption":18,"name":1093,"status":21,"uploaded_to":596,"date":1094,"modified":845,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":1095,"sizes":1096},1868,"004 Atls Arena Amsterdam_034","004-Atls-Arena-Amsterdam_034-scaled.jpg",294820,"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_034-scaled.jpg","https://cms.wedesign.pl/en/atlas-arena-amsterdam/004-atls-arena-amsterdam_034-2/","004-atls-arena-amsterdam_034-2","2023-08-02 11:21:37",1369,{"thumbnail":1097,"thumbnail-width":77,"thumbnail-height":1098,"medium":1099,"medium-width":114,"medium-height":1100,"medium_large":1101,"medium_large-width":138,"medium_large-height":1102,"large":1103,"large-width":140,"large-height":74,"big":1104,"big-width":131,"big-height":1105},"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_034-420x225.jpg",225,"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_034-768x411.jpg",411,"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_034-1024x548.jpg",548,"https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_034-1440x770.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/08/004-Atls-Arena-Amsterdam_034-1920x1027.jpg",1027,{"ID":1087,"id":1087,"title":1088,"filename":1089,"filesize":1090,"url":1091,"link":1092,"alt":18,"author":68,"description":18,"caption":18,"name":1093,"status":21,"uploaded_to":596,"date":1094,"modified":845,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":1095,"sizes":1107},{"thumbnail":1097,"thumbnail-width":77,"thumbnail-height":1098,"medium":1099,"medium-width":114,"medium-height":1100,"medium_large":1101,"medium_large-width":138,"medium_large-height":1102,"large":1103,"large-width":140,"large-height":74,"big":1104,"big-width":131,"big-height":1105},{"acf_fc_layout":634,"text":1109,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":119,"mobile_padding":641,"full_height":47},"\u003Ch1>Website\u003C/h1>\n\u003Cp>The main information hub of Atlas ArenA Amsterdam is the website we designed. 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Our task was to deliver a comprehensive rebrand – from communication strategy to visual identity and marketing materials. The goal was to build a bold brand that would set Vinci Play apart from the competition and put the spotlight on what matters most in a playground: joy, energy and children’s imagination.\u003C/p>\n",[1233,1234,1256,1257,1259,1260,1297,1298,1299,1301,1321,1322,1336,1337,1338,1340,1362,1375,1376,1398,1399,1400,1412,1413,1451,1452,1466,1467,1487,1508,1511,1513,1541,1574,1575,1592,1603,1604,1625],{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":95,"text":1235,"gallery":1236,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Brief\u003C/h1>\n\u003Cp>While the products themselves were excellent, the visual identity and marketing materials needed more personality. Like its competitors, Vinci Play was focused on the technical side of playground equipment: materials, sizes and safety features. These things matter, but customers — architects, cities, schools – are buying something more. They’re buying emotion, experience and the joy of play.\u003C/p>\n",[1237],{"ID":1238,"id":1238,"title":1239,"filename":1240,"filesize":1241,"url":1242,"link":1243,"alt":18,"author":68,"description":18,"caption":18,"name":1244,"status":21,"uploaded_to":1191,"date":1245,"modified":1246,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1247,"height":1248,"sizes":1249},4117,"brief","brief.png",584431,"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief.png","https://cms.wedesign.pl/en/vinci-play/brief-2/","brief-2","2026-05-05 07:38:39","2026-07-02 09:48:17",1180,1066,{"thumbnail":1250,"thumbnail-width":77,"thumbnail-height":1251,"medium":1252,"medium-width":114,"medium-height":1253,"medium_large":1254,"medium_large-width":138,"medium_large-height":1255,"large":1242,"large-width":1247,"large-height":1248,"big":1242,"big-width":1247,"big-height":1248},"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief-420x379.png",379,"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief-768x694.png",694,"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief-1024x925.png",925,{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":634,"text":1258,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Exploration\u003C/h1>\n\u003Cp style=\"text-align: center;\">We began with research, analysing materials from competing companies. The next step was developing moodboards capturing the emotions and ideas we wanted to aim for. Building on the strategy we’d developed, we created several alternative creative directions, each presenting a different possible interpretation of the brand’s new identity.\u003C/p>\n",{"acf_fc_layout":489,"background_color":116,"height":119,"height_mobile":636},{"acf_fc_layout":25,"image":1261,"image_mobile":1280,"with_margin":60,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":1262,"id":1262,"title":1263,"filename":1264,"filesize":1265,"url":1266,"link":1267,"alt":18,"author":68,"description":18,"caption":18,"name":1268,"status":21,"uploaded_to":1191,"date":1269,"modified":1230,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":1270,"sizes":1271},4336,"poszukiwanie","poszukiwanie-2.jpg",212541,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2.jpg","https://cms.wedesign.pl/en/vinci-play/poszukiwanie-2-2/","poszukiwanie-2-2","2026-06-15 10:16:37",1116,{"thumbnail":1272,"thumbnail-width":77,"thumbnail-height":1273,"medium":1274,"medium-width":114,"medium-height":1275,"medium_large":1276,"medium_large-width":138,"medium_large-height":1277,"large":1278,"large-width":131,"large-height":1279,"big":1278,"big-width":131,"big-height":1279},"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-420x183.jpg",183,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-768x335.jpg",335,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-1024x446.jpg",446,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-1920x837.jpg",837,{"ID":1281,"id":1281,"title":1282,"filename":1283,"filesize":1284,"url":1285,"link":1286,"alt":18,"author":68,"description":18,"caption":18,"name":1287,"status":21,"uploaded_to":1191,"date":1288,"modified":1230,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":1289,"height":1270,"sizes":1290},4525,"poszukiwanie-mobile","poszukiwanie-mobile-1.jpg",259407,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1.jpg","https://cms.wedesign.pl/en/vinci-play/poszukiwanie-mobile-2-2/","poszukiwanie-mobile-2-2","2026-06-26 11:55:40",1879,{"thumbnail":1291,"thumbnail-width":77,"thumbnail-height":1292,"medium":1293,"medium-width":114,"medium-height":1294,"medium_large":1295,"medium_large-width":138,"medium_large-height":1296,"large":1285,"large-width":1289,"large-height":1270,"big":1285,"big-width":1289,"big-height":1270},"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1-420x249.jpg",249,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1-768x456.jpg",456,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1-1024x608.jpg",608,{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":489,"background_color":116,"height":636,"height_mobile":637},{"acf_fc_layout":634,"text":1300,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":636,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Solution\u003C/h1>\n\u003Cp style=\"text-align: center;\">The new brand identity is built on a combination of purple and yellow, soft, rounded typography, and playful, curved shapes. Photography became a key element of the brand’s communication. We developed style guidelines for photography that capture not just the equipment, but above all the experience of using it — the energy, laughter and dynamism of the playground. We repositioned Vinci Play on the market playing field, shifting the focus from technical specs to the pure joy and excitement of play.\u003C/p>\n",{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":1302,"video_mobile":1312,"poster":47,"with_margin":60,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":1303,"id":1303,"title":1304,"filename":1305,"filesize":1306,"url":1307,"link":1308,"alt":18,"author":68,"description":18,"caption":18,"name":1309,"status":21,"uploaded_to":1191,"date":1310,"modified":1311,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":140,"height":73},4204,"vinci play - aniamcja do modułu rozwiązania","vinci-play-aniamcja-do-modulu-rozwiazania-2.mp4",1420694,"https://cms.wedesign.pl/wp-content/uploads/2026/05/vinci-play-aniamcja-do-modulu-rozwiazania-2.mp4","https://cms.wedesign.pl/en/vinci-play/vinci-play-aniamcja-do-modulu-rozwiazania-3-2/","vinci-play-aniamcja-do-modulu-rozwiazania-3-2","2026-06-01 10:48:32","2026-07-02 09:48:13",{"ID":1313,"id":1313,"title":1314,"filename":1315,"filesize":1316,"url":1317,"link":1318,"alt":18,"author":68,"description":18,"caption":18,"name":1319,"status":21,"uploaded_to":1191,"date":1320,"modified":1311,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":834,"height":171},4530,"mob_animacja_ Vinci Play- Rozwiązanie","mob_animacja_-Vinci-Play-Rozwiazanie.mp4",1937598,"https://cms.wedesign.pl/wp-content/uploads/2026/05/mob_animacja_-Vinci-Play-Rozwiazanie.mp4","https://cms.wedesign.pl/en/vinci-play/mob_animacja_-vinci-play-rozwiazanie-2/","mob_animacja_-vinci-play-rozwiazanie-2","2026-06-29 10:37:53",{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":160,"text":1323,"youtube_url":18,"vimeo_url":18,"video_desktop":1324,"video_mobile":1335,"lottie":47,"poster":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Collection logotypes\u003C/h1>\n\u003Cp>Vinci Play’s portfolio includes over 20 collections of playground equipment. For each one, we designed a logotype that creatively reflects the collection’s name and product range, while still fitting within the overall identity system.\u003C/p>\n",{"ID":1325,"id":1325,"title":1326,"filename":1327,"filesize":1328,"url":1329,"link":1330,"alt":18,"author":68,"description":18,"caption":18,"name":1331,"status":21,"uploaded_to":1191,"date":1332,"modified":1311,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1333,"height":1334},4267,"animacja_logo_small_OP_1_1","animacja_logo_small_OP_1_1.mp4",5813271,"https://cms.wedesign.pl/wp-content/uploads/2026/05/animacja_logo_small_OP_1_1.mp4","https://cms.wedesign.pl/en/vinci-play/animacja_logo_small_op_1_1-2/","animacja_logo_small_op_1_1-2","2026-06-11 14:05:43",642,534,{"ID":1325,"id":1325,"title":1326,"filename":1327,"filesize":1328,"url":1329,"link":1330,"alt":18,"author":68,"description":18,"caption":18,"name":1331,"status":21,"uploaded_to":1191,"date":1332,"modified":1311,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1333,"height":1334},{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":489,"background_color":116,"height":636,"height_mobile":637},{"acf_fc_layout":634,"text":1339,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Brand hero\u003C/h1>\n\u003Cp style=\"text-align: center;\">Using the characteristic shapes from the visual identity, we created a brand hero — a set of animated characters embodying the spirit of the brand. Cheerful, energetic and slightly mischievous, these characters became a natural extension of Vinci Play’s visual identity.\u003C/p>\n",{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":1341,"video_mobile":1352,"poster":47,"with_margin":47,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":1342,"id":1342,"title":1343,"filename":1344,"filesize":1345,"url":1346,"link":1347,"alt":18,"author":68,"description":18,"caption":18,"name":1348,"status":21,"uploaded_to":1191,"date":1349,"modified":1350,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":131,"height":1351},4532,"desktop_wpis Vinci Play - brand hero - animcja v1","desktop_wpis-Vinci-Play-brand-hero-animcja-v1.mp4",801692,"https://cms.wedesign.pl/wp-content/uploads/2026/05/desktop_wpis-Vinci-Play-brand-hero-animcja-v1.mp4","https://cms.wedesign.pl/en/vinci-play/desktop_wpis-vinci-play-brand-hero-animcja-v1-2/","desktop_wpis-vinci-play-brand-hero-animcja-v1-2","2026-06-29 10:38:52","2026-07-02 09:48:14",520,{"ID":1353,"id":1353,"title":1354,"filename":1355,"filesize":1356,"url":1357,"link":1358,"alt":18,"author":68,"description":18,"caption":18,"name":1359,"status":21,"uploaded_to":1191,"date":1360,"modified":1350,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":833,"height":1361},4534,"mob_wpis Vinci Play - brand hero - animcja v1","mob_wpis-Vinci-Play-brand-hero-animcja-v1.mp4",728073,"https://cms.wedesign.pl/wp-content/uploads/2026/05/mob_wpis-Vinci-Play-brand-hero-animcja-v1.mp4","https://cms.wedesign.pl/en/vinci-play/mob_wpis-vinci-play-brand-hero-animcja-v1-2/","mob_wpis-vinci-play-brand-hero-animcja-v1-2","2026-06-29 10:39:04",440,{"acf_fc_layout":160,"text":1363,"youtube_url":18,"vimeo_url":18,"video_desktop":1364,"video_mobile":1374,"lottie":47,"poster":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":60,"reverse":47,"division":60},"\u003Ch1 style=\"text-align: left;\">Product catalogues\u003C/h1>\n\u003Cp style=\"text-align: left;\">An important part of the brand’s communication became the catalogues showcasing Vinci Play’s equipment collections. Our goal was to create materials that not only present the products, but also capture the brand’s character and the energy of children’s play.\u003C/p>\n",{"ID":1365,"id":1365,"title":1366,"filename":1367,"filesize":1368,"url":1369,"link":1370,"alt":18,"author":68,"description":18,"caption":18,"name":1371,"status":21,"uploaded_to":1191,"date":1372,"modified":1311,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1373,"height":172},4333,"vinci play - animacja katalog v1","vinci-play-animacja-katalog-v1-1.mp4",1951389,"https://cms.wedesign.pl/wp-content/uploads/2026/05/vinci-play-animacja-katalog-v1-1.mp4","https://cms.wedesign.pl/en/vinci-play/vinci-play-animacja-katalog-v1-2-2/","vinci-play-animacja-katalog-v1-2-2","2026-06-15 10:04:54",590,{"ID":1365,"id":1365,"title":1366,"filename":1367,"filesize":1368,"url":1369,"link":1370,"alt":18,"author":68,"description":18,"caption":18,"name":1371,"status":21,"uploaded_to":1191,"date":1372,"modified":1311,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1373,"height":172},{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":25,"image":1377,"image_mobile":1396,"with_margin":60,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":1378,"id":1378,"title":1379,"filename":1380,"filesize":1381,"url":1382,"link":1383,"alt":18,"author":68,"description":18,"caption":18,"name":1384,"status":21,"uploaded_to":1191,"date":1385,"modified":1311,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1386,"height":109,"sizes":1387},4144,"trzy-okladki","trzy-okladki.png",562176,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki.png","https://cms.wedesign.pl/en/vinci-play/trzy-okladki-2/","trzy-okladki-2","2026-05-05 13:16:20",2378,{"thumbnail":1388,"thumbnail-width":77,"thumbnail-height":1389,"medium":1390,"medium-width":114,"medium-height":1391,"medium_large":1392,"medium_large-width":138,"medium_large-height":1393,"large":1394,"large-width":131,"large-height":1395,"big":1394,"big-width":131,"big-height":1395},"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-420x153.png",153,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-768x279.png",279,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-1024x372.png",372,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-1920x698.png",698,{"ID":1378,"id":1378,"title":1379,"filename":1380,"filesize":1381,"url":1382,"link":1383,"alt":18,"author":68,"description":18,"caption":18,"name":1384,"status":21,"uploaded_to":1191,"date":1385,"modified":1311,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1386,"height":109,"sizes":1397},{"thumbnail":1388,"thumbnail-width":77,"thumbnail-height":1389,"medium":1390,"medium-width":114,"medium-height":1391,"medium_large":1392,"medium_large-width":138,"medium_large-height":1393,"large":1394,"large-width":131,"large-height":1395,"big":1394,"big-width":131,"big-height":1395},{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":160,"text":1401,"youtube_url":18,"vimeo_url":18,"video_desktop":1402,"video_mobile":1411,"lottie":47,"poster":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Trade fair stand designs\u003C/h1>\n\u003Cp>Over our long-standing collaboration with the brand, we’ve designed numerous immersive spaces to promote Vinci Play at industry events. We always focus on creating engaging spaces through solutions that capture visitors’ attention.\u003C/p>\n",{"ID":1403,"id":1403,"title":1404,"filename":1405,"filesize":1406,"url":1407,"link":1408,"alt":18,"author":68,"description":18,"caption":18,"name":1409,"status":21,"uploaded_to":1191,"date":1410,"modified":1350,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1333,"height":1334},4270,"Sequence 01_1-mp4_1","Sequence-01_1-mp4_1.mp4",4486234,"https://cms.wedesign.pl/wp-content/uploads/2026/05/Sequence-01_1-mp4_1.mp4","https://cms.wedesign.pl/en/vinci-play/sequence-01_1-mp4_1-2/","sequence-01_1-mp4_1-2","2026-06-11 14:16:57",{"ID":1403,"id":1403,"title":1404,"filename":1405,"filesize":1406,"url":1407,"link":1408,"alt":18,"author":68,"description":18,"caption":18,"name":1409,"status":21,"uploaded_to":1191,"date":1410,"modified":1350,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1333,"height":1334},{"acf_fc_layout":489,"background_color":116,"height":811,"height_mobile":636},{"acf_fc_layout":745,"gallery":1414,"number_of_columns":68,"number_of_columns_mobile":1450,"gap":641,"gap_mobile":636,"desktop_padding":811,"mobile_padding":637,"background_color":116},[1415,1428,1439],{"ID":1416,"id":1416,"title":1417,"filename":1418,"filesize":1419,"url":1420,"link":1421,"alt":18,"author":68,"description":18,"caption":18,"name":1422,"status":21,"uploaded_to":1191,"date":1423,"modified":1423,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":444,"height":1424,"sizes":1425},4643,"targi VP 01","targi-VP-01.png",788668,"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-01.png","https://cms.wedesign.pl/en/vinci-play/targi-vp-01-2/","targi-vp-01-2","2026-07-08 10:08:33",558,{"thumbnail":1426,"thumbnail-width":77,"thumbnail-height":1427,"medium":1420,"medium-width":444,"medium-height":1424,"medium_large":1420,"medium_large-width":444,"medium_large-height":1424,"large":1420,"large-width":444,"large-height":1424,"big":1420,"big-width":444,"big-height":1424},"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-01-420x387.png",387,{"ID":1429,"id":1429,"title":1430,"filename":1431,"filesize":1432,"url":1433,"link":1434,"alt":18,"author":68,"description":18,"caption":18,"name":1435,"status":21,"uploaded_to":1191,"date":1436,"modified":1436,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":444,"height":1424,"sizes":1437},4645,"targi VP 02","targi-VP-02.png",633175,"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-02.png","https://cms.wedesign.pl/en/vinci-play/targi-vp-02-2/","targi-vp-02-2","2026-07-08 10:08:35",{"thumbnail":1438,"thumbnail-width":77,"thumbnail-height":1427,"medium":1433,"medium-width":444,"medium-height":1424,"medium_large":1433,"medium_large-width":444,"medium_large-height":1424,"large":1433,"large-width":444,"large-height":1424,"big":1433,"big-width":444,"big-height":1424},"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-02-420x387.png",{"ID":1440,"id":1440,"title":1441,"filename":1442,"filesize":1443,"url":1444,"link":1445,"alt":18,"author":68,"description":18,"caption":18,"name":1446,"status":21,"uploaded_to":1191,"date":1447,"modified":1447,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":444,"height":1424,"sizes":1448},4647,"targi VP 03","targi-VP-03.png",698147,"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-03.png","https://cms.wedesign.pl/en/vinci-play/targi-vp-03-2/","targi-vp-03-2","2026-07-08 10:08:37",{"thumbnail":1449,"thumbnail-width":77,"thumbnail-height":1427,"medium":1444,"medium-width":444,"medium-height":1424,"medium_large":1444,"medium_large-width":444,"medium_large-height":1424,"large":1444,"large-width":444,"large-height":1424,"big":1444,"big-width":444,"big-height":1424},"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-03-420x387.png","1",{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":160,"text":1453,"youtube_url":18,"vimeo_url":18,"video_desktop":1454,"video_mobile":1465,"lottie":47,"poster":47,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Sample box for architects\u003C/h1>\n\u003Cp>For architects and urban space professionals, we designed a sample book of materials, colors, and finishes for Vinci Play playground elements — elegant, yet clear in presentation. Since all the materials weigh several kilograms, we split them into compact components that can be taken to meetings independently. We rounded out the whole thing with humorous taglines in the spirit of the brand.\u003C/p>\n\u003Cp> \u003C/p>\n",{"ID":1455,"id":1455,"title":1456,"filename":1457,"filesize":1458,"url":1459,"link":1460,"alt":18,"author":68,"description":18,"caption":18,"name":1461,"status":21,"uploaded_to":1191,"date":1462,"modified":1462,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1463,"height":1464},4634,"620x540 - wzornik Vinci Play filmik","620x540-wzornik-Vinci-Play-filmik-1.mp4",10671098,"https://cms.wedesign.pl/wp-content/uploads/2026/05/620x540-wzornik-Vinci-Play-filmik-1.mp4","https://cms.wedesign.pl/en/vinci-play/620x540-wzornik-vinci-play-filmik-2-2/","620x540-wzornik-vinci-play-filmik-2-2","2026-07-08 09:32:05",620,540,{"ID":1455,"id":1455,"title":1456,"filename":1457,"filesize":1458,"url":1459,"link":1460,"alt":18,"author":68,"description":18,"caption":18,"name":1461,"status":21,"uploaded_to":1191,"date":1462,"modified":1462,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":1463,"height":1464},{"acf_fc_layout":489,"background_color":116,"height":118,"height_mobile":811},{"acf_fc_layout":95,"text":1468,"gallery":1469,"background_color":116,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Promotional gadgets\u003C/h1>\n\u003Cp>We also designed a series of original promotional gadgets, featuring witty copy rooted in the brand’s core values, such as fun and joy.\u003C/p>\n",[1470],{"ID":1471,"id":1471,"title":1472,"filename":1473,"filesize":1474,"url":1475,"link":1476,"alt":18,"author":68,"description":18,"caption":18,"name":1477,"status":21,"uploaded_to":1191,"date":1478,"modified":1246,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":1479,"height":1480,"sizes":1481},4245,"Simple-Mockup-Free-Scene_2 3","Simple-Mockup-Free-Scene_2-3.jpg",428769,"https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3.jpg","https://cms.wedesign.pl/en/vinci-play/simple-mockup-free-scene_2-3-2/","simple-mockup-free-scene_2-3-2","2026-06-11 12:51:55",1240,1228,{"thumbnail":1482,"thumbnail-width":77,"thumbnail-height":704,"medium":1483,"medium-width":114,"medium-height":1484,"medium_large":1485,"medium_large-width":138,"medium_large-height":1486,"large":1475,"large-width":1479,"large-height":1480,"big":1475,"big-width":1479,"big-height":1480},"https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3-420x416.jpg","https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3-768x761.jpg",761,"https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3-1024x1014.jpg",1014,{"acf_fc_layout":95,"text":1488,"gallery":1489,"background_color":116,"text_color":117,"desktop_padding":118,"mobile_padding":811,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Newsletter\u003C/h1>\n\u003Cp>When creating the newsletter for Vinci Play, we focused on communication full of energy. News and promotions were presented in a light, joyful way that boosts audience engagement.\u003C/p>\n",[1490],{"ID":1491,"id":1491,"title":1492,"filename":1493,"filesize":1494,"url":1495,"link":1496,"alt":18,"author":68,"description":18,"caption":18,"name":1497,"status":21,"uploaded_to":1191,"date":1498,"modified":1246,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":1499,"height":1500,"sizes":1501},4248,"newsletter","newsletter.jpg",180157,"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter.jpg","https://cms.wedesign.pl/en/vinci-play/newsletter-2/","newsletter-2","2026-06-11 12:56:07",1326,1406,{"thumbnail":1502,"thumbnail-width":77,"thumbnail-height":1503,"medium":1504,"medium-width":114,"medium-height":1505,"medium_large":1506,"medium_large-width":138,"medium_large-height":1507,"large":1495,"large-width":1499,"large-height":1500,"big":1495,"big-width":1499,"big-height":1500},"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter-420x445.jpg",445,"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter-768x814.jpg",814,"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter-1024x1086.jpg",1086,{"acf_fc_layout":489,"background_color":1509,"height":1510,"height_mobile":811},"#59483b","160",{"acf_fc_layout":634,"text":1512,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":1509,"text_color":800,"desktop_padding":143,"mobile_padding":143,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Great projects deserve a great setting\u003C/h1>\n\u003Cp style=\"text-align: center;\">Vinci Play created a unique collection of custom-designed structures, tailored to individual client needs, transforming playgrounds into true adventure spaces. Our task was to make this series stand out in the brand’s communication and give it a distinctive style. 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09:15:22",1643,{"thumbnail":2565,"thumbnail-width":77,"thumbnail-height":2566,"medium":2567,"medium-width":114,"medium-height":2568,"medium_large":2569,"medium_large-width":138,"medium_large-height":2570,"large":2571,"large-width":131,"large-height":2572,"big":2571,"big-width":131,"big-height":2572},"https://cms.wedesign.pl/wp-content/uploads/2024/02/grajki-420x270.jpg",270,"https://cms.wedesign.pl/wp-content/uploads/2024/02/grajki-768x493.jpg",493,"https://cms.wedesign.pl/wp-content/uploads/2024/02/grajki-1024x657.jpg",657,"https://cms.wedesign.pl/wp-content/uploads/2024/02/grajki-1920x1232.jpg",1232,{"ID":2555,"id":2555,"title":2556,"filename":2557,"filesize":2558,"url":2559,"link":2560,"alt":18,"author":68,"description":18,"caption":18,"name":2561,"status":21,"uploaded_to":2481,"date":2562,"modified":2508,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":2563,"sizes":2574},{"thumbnail":2565,"thumbnail-width":77,"thumbnail-height":2566,"medium":2567,"medium-width":114,"medium-height":2568,"medium_large":2569,"medium_large-width":138,"medium_large-height":2570,"large":2571,"large-width":131,"large-height":2572,"big":2571,"big-width":131,"big-height":2572},{"acf_fc_layout":634,"text":2576,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":1510,"mobile_padding":640,"full_height":47},"\u003Ch1 style=\"text-align: center;\">About the school\u003C/h1>\n\u003Cp style=\"text-align: center;\">The music school in Bystrzyca Kłodzka was established in 1945. 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It was the upcoming 80th anniversary of the school that provided an opportunity to create a new logo and visual identity.\u003C/p>\n",{"acf_fc_layout":25,"image":2578,"image_mobile":2596,"with_margin":47,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":2579,"id":2579,"title":2580,"filename":2581,"filesize":2582,"url":2583,"link":2584,"alt":18,"author":68,"description":18,"caption":18,"name":2585,"status":21,"uploaded_to":2481,"date":2586,"modified":2508,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":130,"height":2587,"sizes":2588},2967,"old","old-scaled.jpg",254878,"https://cms.wedesign.pl/wp-content/uploads/2024/02/old-scaled.jpg","https://cms.wedesign.pl/en/psm-w-bystrzycy/old-2/","old-2","2024-02-13 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They were frustrated with their visual identity, which seemed bland and inconsistent. Inspired by thought leaders such as TED, they wanted to create an identity that would appeal to the aesthetically conscious start-up community, industry and public administration. Their publications were to be beautifully presented. As they stated in their brief: ‘we want to be able to hang the covers on the walls like posters – with pride’. To achieve this, we started with a question: what if the secret to a beautiful, consistent design concept lies in limiting the means of communication?\u003C/p>\n",{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2764,"video_mobile":47,"poster":47,"with_margin":60,"background_color":116,"desktop_padding":811,"mobile_padding":659,"full_height":47},{"ID":2765,"id":2765,"title":2766,"filename":2767,"filesize":2768,"url":2769,"link":2770,"alt":18,"author":68,"description":18,"caption":18,"name":2771,"status":21,"uploaded_to":2728,"date":2772,"modified":2754,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":131,"height":508},3884,"01","01.mp4",1075787,"https://cms.wedesign.pl/wp-content/uploads/2025/03/01.mp4","https://cms.wedesign.pl/en/startup-poland/01-12-2/","01-12-2","2025-09-03 11:49:53",{"acf_fc_layout":95,"text":2774,"gallery":2775,"background_color":2789,"text_color":800,"desktop_padding":143,"mobile_padding":143,"with_margin":47,"reverse":47,"division":60},"\u003Ch1>Solution\u003C/h1>\n\u003Cp>We wanted our idea to be strong, unique and easily scalable. We made the circle its heart. A spherical cell is a symbol of new life, a circle is a symbol of community – these associations fit perfectly into the world of start-ups.\u003C/p>\n\u003Cp>Our experience shows that strict limitations can trigger creativity. As can be seen from the diversity of cover designs we created as part of the project, the circle motif became an inspiration for a whole range of ideas. It forced us to look for simple, powerful metaphors and imposed a consistent character on all elements of the brand.\u003C/p>\n",[2776],{"ID":2777,"id":2777,"title":2778,"filename":2779,"filesize":2780,"url":2781,"link":2782,"alt":18,"author":68,"description":18,"caption":18,"name":2783,"status":21,"uploaded_to":2728,"date":2784,"modified":2754,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":140,"height":140,"sizes":2785},3866,"wizytowki","wizytowki.jpg",47607,"https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki.jpg","https://cms.wedesign.pl/en/startup-poland/wizytowki-2/","wizytowki-2","2025-06-13 07:45:22",{"thumbnail":2786,"thumbnail-width":77,"thumbnail-height":77,"medium":2787,"medium-width":114,"medium-height":114,"medium_large":2788,"medium_large-width":138,"medium_large-height":138,"large":2781,"large-width":140,"large-height":140,"big":2781,"big-width":140,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki-420x420.jpg","https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki-768x768.jpg","https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki-1024x1024.jpg","#461d8e",{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2791,"video_mobile":47,"poster":47,"with_margin":60,"background_color":116,"desktop_padding":811,"mobile_padding":659,"full_height":47},{"ID":2792,"id":2792,"title":1721,"filename":1722,"filesize":2793,"url":2794,"link":2795,"alt":18,"author":68,"description":18,"caption":18,"name":2796,"status":21,"uploaded_to":2728,"date":2772,"modified":2754,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":131,"height":508},3886,2037393,"https://cms.wedesign.pl/wp-content/uploads/2025/03/02.mp4","https://cms.wedesign.pl/en/startup-poland/02-8-2/","02-8-2",{"acf_fc_layout":95,"text":2798,"gallery":2799,"background_color":2789,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Result\u003C/h1>\n\u003Cp>Startup Poland has undergone a complete visual transformation. A bold brand identity has brought order to the visual chaos. A new approach to the visual language of publications has raised the brand’s prestige and strengthened its credibility in the eyes of key audiences.\u003C/p>\n\u003Cp>Following its relaunch, Startup Poland has seen an increase in the number of publication downloads and event registrations.\u003C/p>\n\u003Cp>With its new identity, Startup Poland continues to innovate and support the development of the start-up ecosystem in Central Europe.\u003C/p>\n",[2800],{"ID":2801,"id":2801,"title":1841,"filename":2802,"filesize":2803,"url":2804,"link":2805,"alt":18,"author":68,"description":18,"caption":18,"name":2806,"status":21,"uploaded_to":22,"date":2807,"modified":2808,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":140,"height":140,"sizes":2809},3869,"05.png",241761,"https://cms.wedesign.pl/wp-content/uploads/2025/06/05.png","https://cms.wedesign.pl/en/05-8-2-2/","05-8-2-2","2025-06-13 07:49:42","2025-06-13 07:49:56",{"thumbnail":2810,"thumbnail-width":77,"thumbnail-height":77,"medium":2811,"medium-width":114,"medium-height":114,"medium_large":2812,"medium_large-width":138,"medium_large-height":138,"large":2804,"large-width":140,"large-height":140,"big":2804,"big-width":140,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2025/06/05-420x420.png","https://cms.wedesign.pl/wp-content/uploads/2025/06/05-768x768.png","https://cms.wedesign.pl/wp-content/uploads/2025/06/05-1024x1024.png",{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2814,"video_mobile":47,"poster":47,"with_margin":60,"background_color":116,"desktop_padding":811,"mobile_padding":119,"full_height":47},{"ID":2815,"id":2815,"title":1758,"filename":1879,"filesize":2816,"url":2817,"link":2818,"alt":18,"author":68,"description":18,"caption":18,"name":2819,"status":21,"uploaded_to":2728,"date":2820,"modified":2754,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":131,"height":508},3888,1371846,"https://cms.wedesign.pl/wp-content/uploads/2025/03/03.mp4","https://cms.wedesign.pl/en/startup-poland/03-10-2/","03-10-2","2025-09-03 11:49:54",{"acf_fc_layout":95,"text":2822,"gallery":2823,"background_color":2838,"text_color":117,"desktop_padding":811,"mobile_padding":659,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Scalable\u003Cbr />\ndesign\u003C/h1>\n\u003Cp>Visual identity is easy to apply online, in print and on social media. It maintains a consistent visual style and allows for attractive presentation of charts and infographics.\u003C/p>\n",[2824],{"ID":2825,"id":2825,"title":2826,"filename":2827,"filesize":2828,"url":2829,"link":2830,"alt":18,"author":68,"description":18,"caption":18,"name":2831,"status":21,"uploaded_to":22,"date":2832,"modified":2833,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":140,"height":140,"sizes":2834},3872,"strony do prezentacji","strony-do-prezentacji.png",491350,"https://cms.wedesign.pl/wp-content/uploads/2025/06/strony-do-prezentacji.png","https://cms.wedesign.pl/en/strony-do-prezentacji-2/","strony-do-prezentacji-2","2025-06-13 07:55:32","2025-06-13 07:55:47",{"thumbnail":2835,"thumbnail-width":77,"thumbnail-height":77,"medium":2836,"medium-width":114,"medium-height":114,"medium_large":2837,"medium_large-width":138,"medium_large-height":138,"large":2829,"large-width":140,"large-height":140,"big":2829,"big-width":140,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2025/06/strony-do-prezentacji-420x420.png","https://cms.wedesign.pl/wp-content/uploads/2025/06/strony-do-prezentacji-768x768.png","https://cms.wedesign.pl/wp-content/uploads/2025/06/strony-do-prezentacji-1024x1024.png","#f2f2f2",{"acf_fc_layout":489,"background_color":116,"height":811,"height_mobile":119},{"acf_fc_layout":160,"text":2841,"youtube_url":18,"vimeo_url":18,"video_desktop":2842,"video_mobile":47,"lottie":47,"poster":47,"background_color":2838,"text_color":117,"desktop_padding":143,"mobile_padding":143,"with_margin":47,"reverse":60,"division":60},"\u003Ch1>Colour palette\u003C/h1>\n\u003Cp>A vibrant yet harmonious palette of fine colours creates visual balance, with occasional colour accents for contrast. Colour can also make the logo more dynamic or subtle, depending on the audience and situation.\u003C/p>\n",{"ID":2843,"id":2843,"title":2844,"filename":2845,"filesize":2846,"url":2847,"link":2848,"alt":18,"author":68,"description":18,"caption":18,"name":2849,"status":21,"uploaded_to":2728,"date":2850,"modified":2851,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":508,"height":508},3613,"06","06.mp4",1326927,"https://cms.wedesign.pl/wp-content/uploads/2025/02/06.mp4","https://cms.wedesign.pl/en/startup-poland/06-5-2/","06-5-2","2025-03-05 09:31:19","2025-09-03 11:51:49",{"acf_fc_layout":634,"text":2853,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":1510,"mobile_padding":640,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Publications\u003C/h1>\n\u003Cp style=\"text-align: center;\">We designed covers for various topics related to the start-up community, each based on a separate idea, but connected by a consistent and recognisable style. We used the circle motif in every theme, from big data to hydroelectric power and AI.\u003C/p>\n",{"acf_fc_layout":89,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2855,"video_mobile":47,"poster":47,"with_margin":47,"background_color":116,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":2856,"id":2856,"title":2857,"filename":2858,"filesize":2859,"url":2860,"link":2861,"alt":18,"author":68,"description":18,"caption":18,"name":2862,"status":21,"uploaded_to":2728,"date":2863,"modified":2851,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":131,"height":508},3619,"07 okładki","07-okladki.mp4",10370411,"https://cms.wedesign.pl/wp-content/uploads/2025/02/07-okladki.mp4","https://cms.wedesign.pl/en/startup-poland/07-okladki-2/","07-okladki-2","2025-03-05 09:37:42",{"acf_fc_layout":95,"text":2865,"gallery":2866,"background_color":116,"text_color":117,"desktop_padding":811,"mobile_padding":659,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Startup\u2028Poland Camp\u003C/h1>\n\u003Cp>Startup Poland Camp is a place for meetings, but also for fun and social exchange of ideas and concepts. So we added a triangle to our ‘round’ logo as a symbol of a tent. It refers to the informal nature of gatherings, conferences and events.\u003C/p>\n",[2867],{"ID":2868,"id":2868,"title":2869,"filename":2870,"filesize":2871,"url":2872,"link":2873,"alt":18,"author":68,"description":18,"caption":18,"name":2874,"status":21,"uploaded_to":22,"date":2875,"modified":2875,"menu_order":22,"mime_type":361,"type":25,"subtype":362,"icon":27,"width":363,"height":363,"sizes":2876},3875,"startup poland camp","startup-poland-camp.svg",5264,"https://cms.wedesign.pl/wp-content/uploads/2025/06/startup-poland-camp.svg","https://cms.wedesign.pl/en/startup-poland-camp-2/","startup-poland-camp-2","2025-06-13 08:02:14",{"thumbnail":2872,"thumbnail-width":363,"thumbnail-height":363,"medium":2872,"medium-width":363,"medium-height":363,"medium_large":2872,"medium_large-width":363,"medium_large-height":363,"large":2872,"large-width":363,"large-height":363,"big":2872,"big-width":363,"big-height":363},"\u003C!-- This site is optimized with the Yoast SEO plugin v28.2 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\u003Ctitle>Startup Poland - We Design\u003C/title>\n\u003Cmeta name=\"description\" content=\"We design. 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13:46:34",2349,{"thumbnail":2967,"thumbnail-width":77,"thumbnail-height":2968,"medium":2969,"medium-width":114,"medium-height":1279,"medium_large":2970,"medium_large-width":138,"medium_large-height":1270,"large":2971,"large-width":131,"large-height":2972,"big":2971,"big-width":131,"big-height":2972},"https://cms.wedesign.pl/wp-content/uploads/2026/06/intro-1-420x458.jpg",458,"https://cms.wedesign.pl/wp-content/uploads/2026/06/intro-1-768x837.jpg","https://cms.wedesign.pl/wp-content/uploads/2026/06/intro-1-1024x1116.jpg","https://cms.wedesign.pl/wp-content/uploads/2026/06/intro-1-1920x2092.jpg",2092,"\u003Cp>The brand launch for Warsaw-based coffee importer and roaster Wild Hill appealed to ethically minded consumers and B2B audiences, launching them successfully into the crowded craft coffee 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A key part of the work was the strategic stage, during which we developed a visually unique approach to hit the expectations and preferences of the target group.\u003C/p>\n",[3282,3284,3298,3300,3322,3341,3361,3363,3383,3396,3408,3420,3433,3446,3458,3475,3508],{"acf_fc_layout":634,"text":3283,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":1510,"mobile_padding":119,"full_height":47},"\u003Ch1 style=\"text-align: center;\">What is OCD?\u003C/h1>\n\u003Cp style=\"text-align: center;\">Obsessive-compulsive disorder (OCD) is the need to perform repetitive actions or rituals, such as washing hands or checking the door locks, with a frequency that disrupts normal functioning and can take the joy out of life. 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Its creator and startup owner Ireneusz Budzisz, in collaboration with a team of professional therapists and using the best available scientific knowledge (including the golden canon in the fight against OCD – ERP therapy), has created specially designed exercises to support psychotherapy, with a built-in 24/7 assistant and the possibility of live contact with a 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09:48:59",2880,{"ID":3353,"id":3353,"title":3354,"filename":3355,"filesize":3356,"url":3357,"link":3358,"alt":18,"author":68,"description":18,"caption":18,"name":3359,"status":21,"uploaded_to":3251,"date":3360,"modified":3360,"menu_order":22,"mime_type":88,"type":89,"subtype":90,"icon":91,"width":140,"height":214},3423,"Portfolio_module-2-mobile","Portfolio_module-2-mobile.mp4",5907595,"https://cms.wedesign.pl/wp-content/uploads/2024/04/Portfolio_module-2-mobile.mp4","https://cms.wedesign.pl/en/mindjazz/portfolio_module-2-mobile-2/","portfolio_module-2-mobile-2","2024-06-04 09:49:09",{"acf_fc_layout":634,"text":3362,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":116,"text_color":117,"desktop_padding":1510,"mobile_padding":119,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Unique approach\u003C/h1>\n\u003Cp style=\"text-align: center;\">The target MindJazz users are young and fluent in social media and mobile apps. We didn’t want to create another boring application that wouldn’t resonate with younger generations.\u003C/p>\n",{"acf_fc_layout":95,"text":3364,"gallery":3365,"background_color":116,"text_color":117,"desktop_padding":811,"mobile_padding":636,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Unique\u003Cbr />\n& jazzy style!\u003C/h1>\n\u003Cp>To ensure that the target audience accepts the brand, we used a colour scheme that exudes optimism – contemporary, dynamic and sparkling. The vibrant colours represent diversity, creativity and movement, perfectly capturing the energy of the app’s audience.\u2028\u2028The overall design radiates energy through the use of intense and playful colours. Together with the dynamic logotype, it creates an aesthetic that aims to initiate positive emotions in anyone who comes into contact with MindJazz.\u003C/p>\n",[3366],{"ID":3367,"id":3367,"title":3368,"filename":3369,"filesize":3370,"url":3371,"link":3372,"alt":18,"author":68,"description":18,"caption":18,"name":3373,"status":21,"uploaded_to":3251,"date":3374,"modified":3375,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":3376,"height":1479,"sizes":3377},3337,"bg","bg.jpg",68102,"https://cms.wedesign.pl/wp-content/uploads/2024/04/bg.jpg","https://cms.wedesign.pl/en/mindjazz/bg-11-2/","bg-11-2","2024-04-30 09:33:42","2024-04-30 09:54:27",1176,{"thumbnail":3378,"thumbnail-width":77,"thumbnail-height":3379,"medium":3380,"medium-width":114,"medium-height":3381,"medium_large":3382,"medium_large-width":138,"medium_large-height":508,"large":3371,"large-width":3376,"large-height":1479,"big":3371,"big-width":3376,"big-height":1479},"https://cms.wedesign.pl/wp-content/uploads/2024/04/bg-420x443.jpg",443,"https://cms.wedesign.pl/wp-content/uploads/2024/04/bg-768x810.jpg",810,"https://cms.wedesign.pl/wp-content/uploads/2024/04/bg-1024x1080.jpg",{"acf_fc_layout":95,"text":3384,"gallery":3385,"background_color":116,"text_color":117,"desktop_padding":811,"mobile_padding":636,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Special character\u003Cbr />\nof the brand\u003C/h1>\n\u003Cp>MindJazz is not just a product or service brand, but an ally in the fight against OCD. 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This made it easy for us to show various gestures (such as clapping, a thumbs-up or a victory sign) that everyone would recognise instantly.\u003C/p>\n\u003Cp>We also decided to create a series of short animations to comfort, praise, make people laugh or encourage them to keep going.\u003C/p>\n",{"ID":3411,"id":3411,"title":3412,"filename":3413,"filesize":3414,"url":3415,"link":3416,"alt":18,"author":68,"description":18,"caption":18,"name":3417,"status":21,"uploaded_to":3251,"date":3418,"modified":3418,"menu_order":22,"mime_type":3277,"type":89,"subtype":3278,"icon":91,"width":756,"height":756},4199,"#3 eksport web 600x600","3-eksport-web-600x600-1.webm",96429,"https://cms.wedesign.pl/wp-content/uploads/2024/04/3-eksport-web-600x600-1.webm","https://cms.wedesign.pl/en/mindjazz/3-eksport-web-600x600-2/","3-eksport-web-600x600-2","2026-06-01 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The organisation brings together and represents 17 entities, and our task was to create a coherent visual communication strategy for it.\u003C/p>\n",[5091,5093,5095,5125,5147,5164,5167,5216,5230,5249,5265,5279,5296,5313,5315,5372,5389],{"acf_fc_layout":489,"background_color":5092,"height":640,"height_mobile":659},"#141e27",{"acf_fc_layout":634,"text":5094,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":5092,"text_color":800,"desktop_padding":143,"mobile_padding":143,"full_height":47},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>Project timeline\u003C/strong>\u003C/span>\u003C/p>\n",{"acf_fc_layout":25,"image":5096,"image_mobile":5110,"with_margin":60,"background_color":5092,"desktop_padding":143,"mobile_padding":143,"full_height":47},{"ID":5097,"id":5097,"title":5098,"filename":5099,"filesize":5100,"url":5101,"link":5102,"alt":18,"author":68,"description":18,"caption":18,"name":5103,"status":21,"uploaded_to":5056,"date":5104,"modified":5082,"menu_order":22,"mime_type":361,"type":25,"subtype":362,"icon":27,"width":5105,"height":1179,"sizes":5106},2578,"timeline2","timeline2.svg",43779,"https://cms.wedesign.pl/wp-content/uploads/2023/05/timeline2.svg","https://cms.wedesign.pl/en/moc-radio/timeline2-2/","timeline2-2","2023-08-30 13:37:09",44,{"thumbnail":5101,"thumbnail-width":77,"thumbnail-height":5107,"medium":5101,"medium-width":114,"medium-height":5108,"medium_large":5101,"medium_large-width":138,"medium_large-height":5109,"large":5101,"large-width":140,"large-height":3068,"big":5101,"big-width":5105,"big-height":1179},134,245,326,{"ID":5111,"id":5111,"title":5112,"filename":5113,"filesize":5114,"url":5115,"link":5116,"alt":18,"author":68,"description":18,"caption":18,"name":5117,"status":21,"uploaded_to":5056,"date":5118,"modified":5082,"menu_order":22,"mime_type":361,"type":25,"subtype":362,"icon":27,"width":5119,"height":5120,"sizes":5121},2576,"timeline_pion2","timeline_pion2.svg",43443,"https://cms.wedesign.pl/wp-content/uploads/2023/05/timeline_pion2.svg","https://cms.wedesign.pl/en/moc-radio/timeline_pion2-2/","timeline_pion2-2","2023-08-30 13:37:08",129,275,{"thumbnail":5115,"thumbnail-width":77,"thumbnail-height":5122,"medium":5115,"medium-width":114,"medium-height":5123,"medium_large":5115,"medium_large-width":138,"medium_large-height":5124,"large":5115,"large-width":140,"large-height":3641,"big":5115,"big-width":5119,"big-height":5120},895,1636,2181,{"acf_fc_layout":95,"text":5126,"gallery":5127,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":47,"reverse":60,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>1: explore + evaluate\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Briefing\u003Cbr />\nand talks\u003C/h1>\n\u003Cp>The first and particularly important stage in the development of a new project is the initial discussion. It allows us to define the requirements for the project and the goals we want to achieve together. It allows us to get to know the client’s needs better and to respond to them more accurately when creating a visual identity project for a new brand.\u003C/p>\n",[5128],{"ID":5129,"id":5129,"title":5130,"filename":5131,"filesize":5132,"url":5133,"link":5134,"alt":18,"author":68,"description":18,"caption":18,"name":5135,"status":21,"uploaded_to":5056,"date":5136,"modified":5137,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":5138,"height":140,"sizes":5139},1003,"briefing","briefing.jpg",83581,"https://cms.wedesign.pl/wp-content/uploads/2023/05/briefing.jpg","https://cms.wedesign.pl/en/moc-radio/briefing-2/","briefing-2","2023-05-23 14:16:36","2023-08-30 13:44:35",1480,{"thumbnail":5140,"thumbnail-width":77,"thumbnail-height":5141,"medium":5142,"medium-width":114,"medium-height":2413,"medium_large":5143,"medium_large-width":138,"medium_large-height":5144,"large":5145,"large-width":140,"large-height":5146,"big":5133,"big-width":5138,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/05/briefing-420x409.jpg",409,"https://cms.wedesign.pl/wp-content/uploads/2023/05/briefing-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/briefing-1024x996.jpg",996,"https://cms.wedesign.pl/wp-content/uploads/2023/05/briefing-1440x1401.jpg",1401,{"acf_fc_layout":95,"text":5148,"gallery":5149,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":47,"reverse":47,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>2: define + distil\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Analysis\u003Cbr />\nand strategy\u003C/h1>\n\u003Cp>Our primary challenge was to create a visual identity that would reflect the professional character of the many different entities associated with the organisation.\u003C/p>\n\u003Cp>At the same time, it was important to develop a concept that would give a distinctive character to the newly established brand.\u003C/p>\n",[5150],{"ID":5151,"id":5151,"title":5152,"filename":5153,"filesize":5154,"url":5155,"link":5156,"alt":18,"author":68,"description":18,"caption":18,"name":5157,"status":21,"uploaded_to":5056,"date":5158,"modified":5137,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":5138,"height":140,"sizes":5159},1010,"analiza","analiza.jpg",62947,"https://cms.wedesign.pl/wp-content/uploads/2023/05/analiza.jpg","https://cms.wedesign.pl/en/moc-radio/analiza-2/","analiza-2","2023-05-23 14:27:57",{"thumbnail":5160,"thumbnail-width":77,"thumbnail-height":5141,"medium":5161,"medium-width":114,"medium-height":2413,"medium_large":5162,"medium_large-width":138,"medium_large-height":5144,"large":5163,"large-width":140,"large-height":5146,"big":5155,"big-width":5138,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/05/analiza-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/analiza-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/analiza-1024x996.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/analiza-1440x1401.jpg",{"acf_fc_layout":634,"text":5165,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":5092,"text_color":800,"desktop_padding":5166,"mobile_padding":640,"full_height":47},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>3: imagine + inspire\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Brand concept proposals\u003C/h1>\n\u003Cp>In response to the brief, we developed four concepts for the organisation’s logotype, each of which addressed the client’s needs in a slightly different way. Along with the logos, we presented our idea for translating the logotype concept into further visual communication.\u003C/p>\n","240",{"acf_fc_layout":745,"gallery":5168,"number_of_columns":5215,"number_of_columns_mobile":19,"gap":143,"gap_mobile":1920,"desktop_padding":143,"mobile_padding":143,"background_color":5092},[5169,5182,5193,5204],{"ID":5170,"id":5170,"title":5171,"filename":5172,"filesize":5173,"url":5174,"link":5175,"alt":18,"author":68,"description":18,"caption":18,"name":5176,"status":21,"uploaded_to":5056,"date":5177,"modified":5177,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":73,"height":5178,"sizes":5179},3910,"01_branding","01_branding.jpg",40724,"https://cms.wedesign.pl/wp-content/uploads/2023/05/01_branding.jpg","https://cms.wedesign.pl/en/moc-radio/01_branding-2/","01_branding-2","2026-03-20 11:44:58",654,{"thumbnail":5180,"thumbnail-width":77,"thumbnail-height":5181,"medium":5174,"medium-width":73,"medium-height":5178,"medium_large":5174,"medium_large-width":73,"medium_large-height":5178,"large":5174,"large-width":73,"large-height":5178,"big":5174,"big-width":73,"big-height":5178},"https://cms.wedesign.pl/wp-content/uploads/2023/05/01_branding-420x382.jpg",382,{"ID":5183,"id":5183,"title":5184,"filename":5185,"filesize":5186,"url":5187,"link":5188,"alt":18,"author":68,"description":18,"caption":18,"name":5189,"status":21,"uploaded_to":5056,"date":5190,"modified":5190,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":73,"height":5178,"sizes":5191},3951,"00_branding","00_branding-2.jpg",37308,"https://cms.wedesign.pl/wp-content/uploads/2023/05/00_branding-2.jpg","https://cms.wedesign.pl/en/moc-radio/00_branding-2-2/","00_branding-2-2","2026-04-07 10:04:04",{"thumbnail":5192,"thumbnail-width":77,"thumbnail-height":5181,"medium":5187,"medium-width":73,"medium-height":5178,"medium_large":5187,"medium_large-width":73,"medium_large-height":5178,"large":5187,"large-width":73,"large-height":5178,"big":5187,"big-width":73,"big-height":5178},"https://cms.wedesign.pl/wp-content/uploads/2023/05/00_branding-2-420x382.jpg",{"ID":5194,"id":5194,"title":5195,"filename":5196,"filesize":5197,"url":5198,"link":5199,"alt":18,"author":68,"description":18,"caption":18,"name":5200,"status":21,"uploaded_to":5056,"date":5201,"modified":5201,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":73,"height":5178,"sizes":5202},3904,"03_branding","03_branding.jpg",37767,"https://cms.wedesign.pl/wp-content/uploads/2023/05/03_branding.jpg","https://cms.wedesign.pl/en/moc-radio/03_branding-2/","03_branding-2","2026-03-20 11:44:55",{"thumbnail":5203,"thumbnail-width":77,"thumbnail-height":5181,"medium":5198,"medium-width":73,"medium-height":5178,"medium_large":5198,"medium_large-width":73,"medium_large-height":5178,"large":5198,"large-width":73,"large-height":5178,"big":5198,"big-width":73,"big-height":5178},"https://cms.wedesign.pl/wp-content/uploads/2023/05/03_branding-420x382.jpg",{"ID":5205,"id":5205,"title":5206,"filename":5207,"filesize":5208,"url":5209,"link":5210,"alt":18,"author":68,"description":18,"caption":18,"name":5211,"status":21,"uploaded_to":5056,"date":5212,"modified":5212,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":73,"height":5178,"sizes":5213},3906,"02_branding","02_branding.jpg",38219,"https://cms.wedesign.pl/wp-content/uploads/2023/05/02_branding.jpg","https://cms.wedesign.pl/en/moc-radio/02_branding-2/","02_branding-2","2026-03-20 11:44:56",{"thumbnail":5214,"thumbnail-width":77,"thumbnail-height":5181,"medium":5209,"medium-width":73,"medium-height":5178,"medium_large":5209,"medium_large-width":73,"medium_large-height":5178,"large":5209,"large-width":73,"large-height":5178,"big":5209,"big-width":73,"big-height":5178},"https://cms.wedesign.pl/wp-content/uploads/2023/05/02_branding-420x382.jpg","4",{"acf_fc_layout":95,"text":5217,"gallery":5218,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Selected logo\u003C/h1>\n\u003Cp>In the course of joint meetings-workshops, we worked out the target shape and colours of the logo. The logotype refers to the organisation’s area of activity. The symbol is a combination of rhythmic stripes referring to the graphical notation of a sound wave, a cloud referring to openness to dialogue, and the letter M. The logo was complemented by simple, contemporary typography. We opted for a strong and modern colour scheme – a combination of navy blue, sea green and pure white.\u003C/p>\n",[5219],{"ID":5220,"id":5220,"title":5221,"filename":5222,"filesize":5223,"url":5224,"link":5225,"alt":18,"author":68,"description":18,"caption":18,"name":5226,"status":21,"uploaded_to":5056,"date":5227,"modified":5137,"menu_order":22,"mime_type":673,"type":25,"subtype":674,"icon":27,"width":73,"height":73,"sizes":5228},1035,"logo","logo.gif",257920,"https://cms.wedesign.pl/wp-content/uploads/2023/05/logo.gif","https://cms.wedesign.pl/en/moc-radio/logo-2/","logo-2","2023-06-07 06:45:10",{"thumbnail":5229,"thumbnail-width":77,"thumbnail-height":77,"medium":5224,"medium-width":73,"medium-height":73,"medium_large":5224,"medium_large-width":73,"medium_large-height":73,"large":5224,"large-width":73,"large-height":73,"big":5224,"big-width":73,"big-height":73},"https://cms.wedesign.pl/wp-content/uploads/2023/05/logo-420x420.gif",{"acf_fc_layout":95,"text":5231,"gallery":5232,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":60,"reverse":60,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>4: realise + refine\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Refining the selected concept\u003C/h1>\n\u003Cp>In the course of further work, we developed a preliminary concept for translating the logo into marketing materials.\u003C/p>\n",[5233],{"ID":5234,"id":5234,"title":5235,"filename":5236,"filesize":5237,"url":5238,"link":5239,"alt":18,"author":68,"description":18,"caption":18,"name":5240,"status":21,"uploaded_to":5056,"date":5241,"modified":5242,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":1052,"height":140,"sizes":5243},3914,"dopracowanie-bart","dopracowanie-bart.jpg",128458,"https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart.jpg","https://cms.wedesign.pl/en/moc-radio/dopracowanie-bart-2/","dopracowanie-bart-2","2026-03-20 11:51:52","2026-03-20 11:51:54",{"thumbnail":5244,"thumbnail-width":77,"thumbnail-height":5245,"medium":5246,"medium-width":114,"medium-height":74,"medium_large":5247,"medium_large-width":138,"medium_large-height":5248,"large":5238,"large-width":1052,"large-height":140,"big":5238,"big-width":1052,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart-420x421.jpg",421,"https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart-768x770.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart-1024x1026.jpg",1026,{"acf_fc_layout":95,"text":5250,"gallery":5251,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Brand manual\u003C/h1>\n\u003Cp>We created a visual communication book for the selected concept. Together with the client, we worked out the principles we followed in the course of further work on the organisation’s communication. This way of working made it easy to control the coherence of the whole.\u003C/p>\n",[5252],{"ID":2117,"id":2117,"title":5253,"filename":5254,"filesize":5255,"url":5256,"link":5257,"alt":18,"author":68,"description":18,"caption":18,"name":5258,"status":21,"uploaded_to":5056,"date":5259,"modified":5137,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":5138,"height":140,"sizes":5260},"ksiega","ksiega.jpg",133520,"https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega.jpg","https://cms.wedesign.pl/en/moc-radio/ksiega-2/","ksiega-2","2023-06-07 06:51:05",{"thumbnail":5261,"thumbnail-width":77,"thumbnail-height":5141,"medium":5262,"medium-width":114,"medium-height":2413,"medium_large":5263,"medium_large-width":138,"medium_large-height":5144,"large":5264,"large-width":140,"large-height":5146,"big":5256,"big-width":5138,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-1024x996.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-1440x1401.jpg",{"acf_fc_layout":95,"text":5266,"gallery":5267,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":47,"reverse":60,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>5: launch + learn\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Website – desktop\u003C/h1>\n\u003Cp>A particularly important element of the work on the creation of MOC Radio was the website. At the initial stage, we created a functional mock-up of the site so that we could work with the client to fine-tune the layout of the content and basic functionalities before embarking on the graphic design.\u003C/p>\n",[5268],{"ID":5269,"id":5269,"title":5270,"filename":5271,"filesize":5272,"url":5273,"link":5274,"alt":18,"author":68,"description":18,"caption":18,"name":5275,"status":21,"uploaded_to":5056,"date":5276,"modified":5137,"menu_order":22,"mime_type":673,"type":25,"subtype":674,"icon":27,"width":73,"height":73,"sizes":5277},1044,"www","www.gif",3766272,"https://cms.wedesign.pl/wp-content/uploads/2023/05/www.gif","https://cms.wedesign.pl/en/moc-radio/www-2/","www-2","2023-06-07 06:53:37",{"thumbnail":5278,"thumbnail-width":77,"thumbnail-height":77,"medium":5273,"medium-width":73,"medium-height":73,"medium_large":5273,"medium_large-width":73,"medium_large-height":73,"large":5273,"large-width":73,"large-height":73,"big":5273,"big-width":73,"big-height":73},"https://cms.wedesign.pl/wp-content/uploads/2023/05/www-420x420.gif",{"acf_fc_layout":95,"text":5280,"gallery":5281,"background_color":5092,"text_color":800,"desktop_padding":811,"mobile_padding":659,"with_margin":47,"reverse":47,"division":60},"\u003Ch1>Website – mobile\u003C/h1>\n\u003Cp>After accepting the functional layout of the website, we moved on to work on the graphic design. The mobile site was particularly important to us, as the vast majority of the site’s audience view it on their phones.\u003C/p>\n",[5282],{"ID":5283,"id":5283,"title":5284,"filename":5285,"filesize":5286,"url":5287,"link":5288,"alt":18,"author":68,"description":18,"caption":18,"name":5289,"status":21,"uploaded_to":5056,"date":5290,"modified":5137,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":5138,"height":140,"sizes":5291},2581,"www-mobile","www-mobile-1.jpg",103926,"https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1.jpg","https://cms.wedesign.pl/en/moc-radio/www-mobile-2-2/","www-mobile-2-2","2023-08-30 13:41:21",{"thumbnail":5292,"thumbnail-width":77,"thumbnail-height":5141,"medium":5293,"medium-width":114,"medium-height":2413,"medium_large":5294,"medium_large-width":138,"medium_large-height":5144,"large":5295,"large-width":140,"large-height":5146,"big":5287,"big-width":5138,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-1024x996.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-1440x1401.jpg",{"acf_fc_layout":95,"text":5297,"gallery":5298,"background_color":5092,"text_color":800,"desktop_padding":143,"mobile_padding":143,"with_margin":47,"reverse":60,"division":60},"\u003Ch1>Social media\u003C/h1>\n\u003Cp>We also developed a graphics template for MOC Radio’s social media. We developed several possible content layouts so that at a later stage the client could create differentiated content on their SM channels on their own.\u003C/p>\n",[5299],{"ID":5300,"id":5300,"title":5301,"filename":5302,"filesize":5303,"url":5304,"link":5305,"alt":18,"author":68,"description":18,"caption":18,"name":5306,"status":21,"uploaded_to":5056,"date":5307,"modified":5308,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":5138,"height":140,"sizes":5309},3917,"social_media-bart","social_media-bart.jpg",163355,"https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart.jpg","https://cms.wedesign.pl/en/moc-radio/social_media-bart-2/","social_media-bart-2","2026-03-20 13:19:23","2026-03-20 13:19:26",{"thumbnail":5310,"thumbnail-width":77,"thumbnail-height":5141,"medium":5311,"medium-width":114,"medium-height":2413,"medium_large":5312,"medium_large-width":138,"medium_large-height":5144,"large":5304,"large-width":5138,"large-height":140,"big":5304,"big-width":5138,"big-height":140},"https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart-1024x996.jpg",{"acf_fc_layout":634,"text":5314,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":5092,"text_color":800,"desktop_padding":1510,"mobile_padding":640,"full_height":47},"\u003Ch1>Powerpoint presentation template\u003C/h1>\n\u003Cp>We created the MOC Radio presentation template. We developed the style of the individual slides, typography and charts so that the presentations created by the client remained consistent and elegant.\u003C/p>\n",{"acf_fc_layout":745,"gallery":5316,"number_of_columns":19,"number_of_columns_mobile":19,"gap":636,"gap_mobile":636,"desktop_padding":811,"mobile_padding":637,"background_color":5092},[5317,5332,5345,5358],{"ID":5318,"id":5318,"title":5319,"filename":5320,"filesize":5321,"url":5322,"link":5323,"alt":18,"author":68,"description":18,"caption":18,"name":5324,"status":21,"uploaded_to":5056,"date":5325,"modified":5325,"menu_order":22,"mime_type":71,"type":25,"subtype":72,"icon":27,"width":5326,"height":5327,"sizes":5328},3946,"MOC radio szablon prezentacji v5-1","MOC-radio-szablon-prezentacji-v5-1.jpg",70958,"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-1.jpg","https://cms.wedesign.pl/en/moc-radio/moc-radio-szablon-prezentacji-v5-1-2/","moc-radio-szablon-prezentacji-v5-1-2","2026-04-07 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