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12:35:48",1540,{"thumbnail":596,"thumbnail-width":99,"thumbnail-height":597,"medium":598,"medium-width":102,"medium-height":599,"medium_large":600,"medium_large-width":125,"medium_large-height":601,"large":591,"large-width":127,"large-height":594,"big":591,"big-width":127,"big-height":594},"https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas-420x449.jpg",449,"https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas-768x821.jpg",821,"https://cms.wedesign.pl/wp-content/uploads/2023/08/atlas-1024x1095.jpg",1095,"\u003Cp>Mieliśmy za zadanie stworzenie identyfikacji wizualnej obejmującej wszystkie elementy funkcjonujące na kampusie holenderskiego kompleksu biurowego Atlas ArenA Amsterdam: oznaczenia budynków, terenu, udogodnień i usług, hotspotów. Do tego dochodziły wszystkie formy komunikacji, od newslettera, przez social media, po stronę internetową. Identyfikacja musiała też być łatwo skalowalna i obejmować potencjalne czy przyszłe rozwiązania. Do tego nie wystarczyłby zwykły logotyp i przypisany font.\u003C/p>\n",[604,606,611,615,633,635,659,675,685,699,712,749,751,764,768,778,780,801,821,854,872,890,902,923,941,974,975,977,995,1042,1043,1045,1068,1070,1087],{"acf_fc_layout":72,"youtube_url":18,"vimeo_url":605,"lottie":47,"video_desktop":47,"video_mobile":47,"poster":47,"with_margin":47,"background_color":104,"desktop_padding":130,"mobile_padding":130,"full_height":47},"https://vimeo.com/927455057?fl=ip&fe=ec",{"acf_fc_layout":607,"text":608,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":609,"mobile_padding":610,"full_height":47},"base_text","\u003Ch6 style=\"text-align: right;\">Video material by \u003Ca href=\"https://popcornstories.nl/\">@popcornstories.nl\u003C/a>\u003C/h6>\n","40","20",{"acf_fc_layout":607,"text":612,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":613,"mobile_padding":614,"full_height":47},"\u003Ch1>Atlas ArenA Amsterdam\u003C/h1>\n\u003Cp>Po wstępnych burzach mózgów i warsztatach zidentyfikowaliśmy kluczowe filary nowej marki AAA: żywiołowość, przyjazność. Profesjonalne, lecz zarazem zrelaksowane podejście. Kluczowym założeniem było uchwycenie esencji idealnego miejsca pracy: dobrze utrzymanego i profesjonalnego, ale także radosnego i przyjemnego. Aby to osiągnąć, wypracowaliśmy kilka odrębnych elementów języka wizualnego, które razem złożyły się w wizualne DNA kompleksu.\u003C/p>\n\u003Cp>Mając na uwadze czytelność, wybraliśmy przyjazny, solidny krój pisma Nexa i wzbogaciliśmy go o kilka dodatkowych ręcznie rysowanych liter, by dodać mu osobowości i charakteru. Aby uniknąć nudnych prostokątnych boksów, zaprojektowaliśmy szereg tak zwanych zdrapek, służących zarówno jako ramki dla zdjęć, jak i elementy graficzne. Ustaliliśmy zasady dotyczące zdjęć – miały przedstawiać kampus i jego bywalców w zabawny, wciągający i współczesny sposób.\u003C/p>\n\u003Cp>Opracowaliśmy dedykowaną paletę kolorów, bazującą na harmonijnym połączeniu butelkowej zieleni z miodowo-żółtą barwą. Stworzyliśmy liczne ikony. Ustaliliśmy również wesoły i nieformalny ton głosu dla komunikacji.\u003C/p>\n","100","30",{"acf_fc_layout":25,"image":616,"image_mobile":630,"with_margin":47,"background_color":104,"desktop_padding":613,"mobile_padding":632,"full_height":47},{"ID":617,"id":617,"title":618,"filename":619,"filesize":620,"url":621,"link":622,"alt":18,"author":68,"description":18,"caption":18,"name":623,"status":21,"uploaded_to":569,"date":624,"modified":625,"menu_order":22,"mime_type":339,"type":25,"subtype":340,"icon":27,"width":127,"height":75,"sizes":626},2140,"funky letters scratch icons","funky-letters-scratch-icons.svg",5737,"https://cms.wedesign.pl/wp-content/uploads/2023/08/funky-letters-scratch-icons.svg","https://cms.wedesign.pl/atlas-arena-amsterdam/funky-letters-scratch-icons/","funky-letters-scratch-icons","2023-08-09 10:29:11","2023-08-09 10:29:37",{"thumbnail":621,"thumbnail-width":99,"thumbnail-height":627,"medium":621,"medium-width":102,"medium-height":628,"medium_large":621,"medium_large-width":125,"medium_large-height":629,"large":621,"large-width":127,"large-height":75,"big":621,"big-width":127,"big-height":75},210,384,512,{"ID":617,"id":617,"title":618,"filename":619,"filesize":620,"url":621,"link":622,"alt":18,"author":68,"description":18,"caption":18,"name":623,"status":21,"uploaded_to":569,"date":624,"modified":625,"menu_order":22,"mime_type":339,"type":25,"subtype":340,"icon":27,"width":127,"height":75,"sizes":631},{"thumbnail":621,"thumbnail-width":99,"thumbnail-height":627,"medium":621,"medium-width":102,"medium-height":628,"medium_large":621,"medium_large-width":125,"medium_large-height":629,"large":621,"large-width":127,"large-height":75,"big":621,"big-width":127,"big-height":75},"50",{"acf_fc_layout":607,"text":634,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":613,"mobile_padding":614,"full_height":47},"\u003Ch1>Logotypy i „funky letters”\u003C/h1>\n\u003Cp>Stworzyliśmy ponad trzydzieści logotypów dla różnych budynków, udogodnień i usług występujących w kompleksie Atlas ArenA Amsterdam. Każdy z nich jest natychmiast rozpoznawalny jako członek rodziny marki, dzięki ujednoliconej typografii i kolorystyce oraz zastosowaniu tzw. „funky letters” – unikatowych zapętlonych kształtów zastępujących poszczególne litery w logotypie. W każdym logotypie zawsze znajduje się co najmniej jedna taka litera. Są dziwaczne, zabawne i wesołe. Wprowadzają osobowość. A co najważniejsze z punktu widzenia projektowania, ujednolicają tożsamość i sprawiają, że jest skalowalna i gotowa do wielu przyszłych zastosowań. 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Celem było stworzenie wyrazistej marki, która wyróżni Vinci Play na tle konkurencji i podkreśli to, co w placach zabaw najważniejsze: radość, energię i dziecięcą wyobraźnię.\u003C/p>\n",[1192,1193,1214,1215,1217,1218,1254,1255,1256,1258,1277,1278,1292,1293,1294,1296,1317,1330,1331,1352,1353,1354,1366,1367,1405,1406,1420,1421,1442,1463,1466,1468,1493,1526,1527,1543,1554,1555,1576],{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":80,"text":1194,"gallery":1195,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Brief\u003C/h1>\n\u003Cp>Choć produkty były wspaniałe, ich identyfikacja wizualna \u2028i materiały marketingowe potrzebowały więcej osobowości. Podobnie jak konkurencja, Vinci Play skupiało się na technicznych aspektach wyposażenia placów zabaw: materiałach, rozmiarach \u2028i zabezpieczeniach. Te rzeczy mają znaczenie, ale klienci – architekci, miasta czy szkoły – kupują coś więcej. Kupują emocje, doświadczenie i radość zabawy.\u003C/p>\n",[1196],{"ID":1197,"id":1197,"title":1198,"filename":1199,"filesize":1200,"url":1201,"link":1202,"alt":18,"author":68,"description":18,"caption":18,"name":1198,"status":21,"uploaded_to":1151,"date":1203,"modified":1204,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1205,"height":1206,"sizes":1207},4116,"brief","brief.png",584431,"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief.png","https://cms.wedesign.pl/vinci-play-2/brief/","2026-05-05 07:38:39","2026-05-05 07:38:47",1180,1066,{"thumbnail":1208,"thumbnail-width":99,"thumbnail-height":1209,"medium":1210,"medium-width":102,"medium-height":1211,"medium_large":1212,"medium_large-width":125,"medium_large-height":1213,"large":1201,"large-width":1205,"large-height":1206,"big":1201,"big-width":1205,"big-height":1206},"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief-420x379.png",379,"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief-768x694.png",694,"https://cms.wedesign.pl/wp-content/uploads/2026/05/brief-1024x925.png",925,{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":607,"text":1216,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Poszukiwanie\u003C/h1>\n\u003Cp style=\"text-align: center;\">Na początku przeprowadziliśmy research, analizując materiały konkurencyjnych firm. Następnym krokiem było opracowanie moodboardów z emocjami i ideami, do których chcieliśmy dążyć. Na bazie wypracowanej strategii stworzyliśmy kilka alternatywnych kierunków kreatywnych, prezentujących różne możliwe interpretacje nowej tożsamości marki.\u003C/p>\n",{"acf_fc_layout":463,"background_color":104,"height":107,"height_mobile":609},{"acf_fc_layout":25,"image":1219,"image_mobile":1238,"with_margin":60,"background_color":104,"desktop_padding":130,"mobile_padding":130,"full_height":47},{"ID":1220,"id":1220,"title":1221,"filename":1222,"filesize":1223,"url":1224,"link":1225,"alt":18,"author":68,"description":18,"caption":18,"name":1226,"status":21,"uploaded_to":1151,"date":1227,"modified":1227,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":117,"height":1228,"sizes":1229},4335,"poszukiwanie","poszukiwanie-2.jpg",212541,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2.jpg","https://cms.wedesign.pl/vinci-play-2/poszukiwanie-2/","poszukiwanie-2","2026-06-15 10:16:37",1116,{"thumbnail":1230,"thumbnail-width":99,"thumbnail-height":1231,"medium":1232,"medium-width":102,"medium-height":1233,"medium_large":1234,"medium_large-width":125,"medium_large-height":1235,"large":1236,"large-width":118,"large-height":1237,"big":1236,"big-width":118,"big-height":1237},"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-420x183.jpg",183,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-768x335.jpg",335,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-1024x446.jpg",446,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-2-1920x837.jpg",837,{"ID":1239,"id":1239,"title":1240,"filename":1241,"filesize":1242,"url":1243,"link":1244,"alt":18,"author":68,"description":18,"caption":18,"name":1240,"status":21,"uploaded_to":1151,"date":1245,"modified":1245,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":1246,"height":1228,"sizes":1247},4524,"poszukiwanie-mobile","poszukiwanie-mobile-1.jpg",259407,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1.jpg","https://cms.wedesign.pl/vinci-play-2/poszukiwanie-mobile/","2026-06-26 11:55:40",1879,{"thumbnail":1248,"thumbnail-width":99,"thumbnail-height":1249,"medium":1250,"medium-width":102,"medium-height":1251,"medium_large":1252,"medium_large-width":125,"medium_large-height":1253,"large":1243,"large-width":1246,"large-height":1228,"big":1243,"big-width":1246,"big-height":1228},"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1-420x249.jpg",249,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1-768x456.jpg",456,"https://cms.wedesign.pl/wp-content/uploads/2026/05/poszukiwanie-mobile-1-1024x608.jpg",608,{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":463,"background_color":104,"height":609,"height_mobile":610},{"acf_fc_layout":607,"text":1257,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":609,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Rozwiązanie\u003C/h1>\n\u003Cp style=\"text-align: center;\">Nowa identyfikacja marki opiera się na połączeniu fioletu i żółci, miękkiej, zaokrąglonej typografii, obłych i radosnych kształtach. Kluczowym elementem komunikacji marki stała się fotografia. Opracowaliśmy wytyczne dotyczące stylu zdjęć, które pokazują nie tylko urządzenia, ale przede wszystkim doświadczenie korzystania z nich — energię, śmiech i dynamikę placu zabaw. Zmieniliśmy pozycję Vinci Play na rynkowym boisku, przerzucając piłkę z aspektu technicznego na czystą radość i ekscytację płynącą z zabawy.\u003C/p>\n",{"acf_fc_layout":72,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":1259,"video_mobile":1268,"poster":47,"with_margin":60,"background_color":104,"desktop_padding":130,"mobile_padding":130,"full_height":47},{"ID":1260,"id":1260,"title":1261,"filename":1262,"filesize":1263,"url":1264,"link":1265,"alt":18,"author":68,"description":18,"caption":18,"name":1266,"status":21,"uploaded_to":1151,"date":1267,"modified":1267,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":127,"height":75},4203,"vinci play - aniamcja do modułu rozwiązania","vinci-play-aniamcja-do-modulu-rozwiazania-2.mp4",1420694,"https://cms.wedesign.pl/wp-content/uploads/2026/05/vinci-play-aniamcja-do-modulu-rozwiazania-2.mp4","https://cms.wedesign.pl/vinci-play-2/vinci-play-aniamcja-do-modulu-rozwiazania-3/","vinci-play-aniamcja-do-modulu-rozwiazania-3","2026-06-01 10:48:32",{"ID":1269,"id":1269,"title":1270,"filename":1271,"filesize":1272,"url":1273,"link":1274,"alt":18,"author":68,"description":18,"caption":18,"name":1275,"status":21,"uploaded_to":1151,"date":1276,"modified":1276,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":800,"height":158},4529,"mob_animacja_ Vinci Play- Rozwiązanie","mob_animacja_-Vinci-Play-Rozwiazanie.mp4",1937598,"https://cms.wedesign.pl/wp-content/uploads/2026/05/mob_animacja_-Vinci-Play-Rozwiazanie.mp4","https://cms.wedesign.pl/vinci-play-2/mob_animacja_-vinci-play-rozwiazanie/","mob_animacja_-vinci-play-rozwiazanie","2026-06-29 10:37:53",{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":147,"text":1279,"youtube_url":18,"vimeo_url":18,"video_desktop":1280,"video_mobile":1291,"lottie":47,"poster":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Logotypy kolekcji\u003C/h1>\n\u003Cp>Marka Vinci Play ma w swojej ofercie ponad 20 kolekcji urządzeń do placów zabaw. Dla każdej z nich zaprojektowaliśmy logotyp, który w oryginalny sposób nawiązywał do nazwy i zawartości linii produktowej, a jednocześnie mieścił się w ramach całościowego systemu identyfikacji.\u003C/p>\n",{"ID":1281,"id":1281,"title":1282,"filename":1283,"filesize":1284,"url":1285,"link":1286,"alt":18,"author":68,"description":18,"caption":18,"name":1287,"status":21,"uploaded_to":1151,"date":1288,"modified":1288,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1289,"height":1290},4266,"animacja_logo_small_OP_1_1","animacja_logo_small_OP_1_1.mp4",5813271,"https://cms.wedesign.pl/wp-content/uploads/2026/05/animacja_logo_small_OP_1_1.mp4","https://cms.wedesign.pl/vinci-play-2/animacja_logo_small_op_1_1/","animacja_logo_small_op_1_1","2026-06-11 14:05:43",642,534,{"ID":1281,"id":1281,"title":1282,"filename":1283,"filesize":1284,"url":1285,"link":1286,"alt":18,"author":68,"description":18,"caption":18,"name":1287,"status":21,"uploaded_to":1151,"date":1288,"modified":1288,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1289,"height":1290},{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":463,"background_color":104,"height":609,"height_mobile":610},{"acf_fc_layout":607,"text":1295,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Brand hero\u003C/h1>\n\u003Cp style=\"text-align: center;\">Z charakterystycznych kształtów wykorzystywanych w identyfikacji wizualnej stworzyliśmy brand hero — zestaw animowanych postaci reprezentujących ducha marki. Wesołe, energiczne i lekko psotne postacie stały się naturalnym rozszerzeniem identyfikacji wizualnej Vinci Play.\u003C/p>\n",{"acf_fc_layout":72,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":1297,"video_mobile":1307,"poster":47,"with_margin":47,"background_color":104,"desktop_padding":130,"mobile_padding":130,"full_height":47},{"ID":1298,"id":1298,"title":1299,"filename":1300,"filesize":1301,"url":1302,"link":1303,"alt":18,"author":68,"description":18,"caption":18,"name":1304,"status":21,"uploaded_to":1151,"date":1305,"modified":1305,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":118,"height":1306},4531,"desktop_wpis Vinci Play - brand hero - animcja v1","desktop_wpis-Vinci-Play-brand-hero-animcja-v1.mp4",801692,"https://cms.wedesign.pl/wp-content/uploads/2026/05/desktop_wpis-Vinci-Play-brand-hero-animcja-v1.mp4","https://cms.wedesign.pl/vinci-play-2/desktop_wpis-vinci-play-brand-hero-animcja-v1/","desktop_wpis-vinci-play-brand-hero-animcja-v1","2026-06-29 10:38:52",520,{"ID":1308,"id":1308,"title":1309,"filename":1310,"filesize":1311,"url":1312,"link":1313,"alt":18,"author":68,"description":18,"caption":18,"name":1314,"status":21,"uploaded_to":1151,"date":1315,"modified":1315,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":799,"height":1316},4533,"mob_wpis Vinci Play - brand hero - animcja v1","mob_wpis-Vinci-Play-brand-hero-animcja-v1.mp4",728073,"https://cms.wedesign.pl/wp-content/uploads/2026/05/mob_wpis-Vinci-Play-brand-hero-animcja-v1.mp4","https://cms.wedesign.pl/vinci-play-2/mob_wpis-vinci-play-brand-hero-animcja-v1/","mob_wpis-vinci-play-brand-hero-animcja-v1","2026-06-29 10:39:04",440,{"acf_fc_layout":147,"text":1318,"youtube_url":18,"vimeo_url":18,"video_desktop":1319,"video_mobile":1329,"lottie":47,"poster":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Katalogi produktowe\u003C/h1>\n\u003Cp>Ważnym elementem komunikacji marki stały się katalogi prezentujące kolekcje urządzeń Vinci Play. Naszym celem było stworzenie materiałów, które nie tylko pokazują produkty, ale również oddają charakter marki i energię dziecięcej zabawy.\u003C/p>\n",{"ID":1320,"id":1320,"title":1321,"filename":1322,"filesize":1323,"url":1324,"link":1325,"alt":18,"author":68,"description":18,"caption":18,"name":1326,"status":21,"uploaded_to":1151,"date":1327,"modified":1327,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1328,"height":159},4332,"vinci play - animacja katalog v1","vinci-play-animacja-katalog-v1-1.mp4",1951389,"https://cms.wedesign.pl/wp-content/uploads/2026/05/vinci-play-animacja-katalog-v1-1.mp4","https://cms.wedesign.pl/vinci-play-2/vinci-play-animacja-katalog-v1/","vinci-play-animacja-katalog-v1","2026-06-15 10:04:54",590,{"ID":1320,"id":1320,"title":1321,"filename":1322,"filesize":1323,"url":1324,"link":1325,"alt":18,"author":68,"description":18,"caption":18,"name":1326,"status":21,"uploaded_to":1151,"date":1327,"modified":1327,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1328,"height":159},{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":25,"image":1332,"image_mobile":1350,"with_margin":60,"background_color":104,"desktop_padding":130,"mobile_padding":130,"full_height":47},{"ID":1333,"id":1333,"title":1334,"filename":1335,"filesize":1336,"url":1337,"link":1338,"alt":18,"author":68,"description":18,"caption":18,"name":1334,"status":21,"uploaded_to":1151,"date":1339,"modified":1339,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1340,"height":96,"sizes":1341},4143,"trzy-okladki","trzy-okladki.png",562176,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki.png","https://cms.wedesign.pl/vinci-play-2/trzy-okladki/","2026-05-05 13:16:20",2378,{"thumbnail":1342,"thumbnail-width":99,"thumbnail-height":1343,"medium":1344,"medium-width":102,"medium-height":1345,"medium_large":1346,"medium_large-width":125,"medium_large-height":1347,"large":1348,"large-width":118,"large-height":1349,"big":1348,"big-width":118,"big-height":1349},"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-420x153.png",153,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-768x279.png",279,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-1024x372.png",372,"https://cms.wedesign.pl/wp-content/uploads/2026/05/trzy-okladki-1920x698.png",698,{"ID":1333,"id":1333,"title":1334,"filename":1335,"filesize":1336,"url":1337,"link":1338,"alt":18,"author":68,"description":18,"caption":18,"name":1334,"status":21,"uploaded_to":1151,"date":1339,"modified":1339,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":1340,"height":96,"sizes":1351},{"thumbnail":1342,"thumbnail-width":99,"thumbnail-height":1343,"medium":1344,"medium-width":102,"medium-height":1345,"medium_large":1346,"medium_large-width":125,"medium_large-height":1347,"large":1348,"large-width":118,"large-height":1349,"big":1348,"big-width":118,"big-height":1349},{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":147,"text":1355,"youtube_url":18,"vimeo_url":18,"video_desktop":1356,"video_mobile":1365,"lottie":47,"poster":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Projekty stoisk targowych\u003C/h1>\n\u003Cp>W czasie naszej długoletniej współpracy z marką zaprojektowaliśmy wiele immersyjnych przestrzeni promujących Vinci Play na wydarzeniach branżowych. Zawsze skupiamy się na angażowaniu przestrzeni przez rozwiązania przykuwające uwagę klientów.\u003C/p>\n",{"ID":1357,"id":1357,"title":1358,"filename":1359,"filesize":1360,"url":1361,"link":1362,"alt":18,"author":68,"description":18,"caption":18,"name":1363,"status":21,"uploaded_to":1151,"date":1364,"modified":1364,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1289,"height":1290},4269,"Sequence 01_1-mp4_1","Sequence-01_1-mp4_1.mp4",4486234,"https://cms.wedesign.pl/wp-content/uploads/2026/05/Sequence-01_1-mp4_1.mp4","https://cms.wedesign.pl/vinci-play-2/sequence-01_1-mp4_1/","sequence-01_1-mp4_1","2026-06-11 14:16:57",{"ID":1357,"id":1357,"title":1358,"filename":1359,"filesize":1360,"url":1361,"link":1362,"alt":18,"author":68,"description":18,"caption":18,"name":1363,"status":21,"uploaded_to":1151,"date":1364,"modified":1364,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1289,"height":1290},{"acf_fc_layout":463,"background_color":104,"height":777,"height_mobile":609},{"acf_fc_layout":713,"gallery":1368,"number_of_columns":68,"number_of_columns_mobile":1404,"gap":614,"gap_mobile":609,"desktop_padding":777,"mobile_padding":610,"background_color":104},[1369,1382,1393],{"ID":1370,"id":1370,"title":1371,"filename":1372,"filesize":1373,"url":1374,"link":1375,"alt":18,"author":68,"description":18,"caption":18,"name":1376,"status":21,"uploaded_to":1151,"date":1377,"modified":1377,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":418,"height":1378,"sizes":1379},4642,"targi VP 01","targi-VP-01.png",788668,"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-01.png","https://cms.wedesign.pl/vinci-play-2/targi-vp-01/","targi-vp-01","2026-07-08 10:08:33",558,{"thumbnail":1380,"thumbnail-width":99,"thumbnail-height":1381,"medium":1374,"medium-width":418,"medium-height":1378,"medium_large":1374,"medium_large-width":418,"medium_large-height":1378,"large":1374,"large-width":418,"large-height":1378,"big":1374,"big-width":418,"big-height":1378},"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-01-420x387.png",387,{"ID":1383,"id":1383,"title":1384,"filename":1385,"filesize":1386,"url":1387,"link":1388,"alt":18,"author":68,"description":18,"caption":18,"name":1389,"status":21,"uploaded_to":1151,"date":1390,"modified":1390,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":418,"height":1378,"sizes":1391},4644,"targi VP 02","targi-VP-02.png",633175,"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-02.png","https://cms.wedesign.pl/vinci-play-2/targi-vp-02/","targi-vp-02","2026-07-08 10:08:35",{"thumbnail":1392,"thumbnail-width":99,"thumbnail-height":1381,"medium":1387,"medium-width":418,"medium-height":1378,"medium_large":1387,"medium_large-width":418,"medium_large-height":1378,"large":1387,"large-width":418,"large-height":1378,"big":1387,"big-width":418,"big-height":1378},"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-02-420x387.png",{"ID":1394,"id":1394,"title":1395,"filename":1396,"filesize":1397,"url":1398,"link":1399,"alt":18,"author":68,"description":18,"caption":18,"name":1400,"status":21,"uploaded_to":1151,"date":1401,"modified":1401,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":418,"height":1378,"sizes":1402},4646,"targi VP 03","targi-VP-03.png",698147,"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-03.png","https://cms.wedesign.pl/vinci-play-2/targi-vp-03/","targi-vp-03","2026-07-08 10:08:37",{"thumbnail":1403,"thumbnail-width":99,"thumbnail-height":1381,"medium":1398,"medium-width":418,"medium-height":1378,"medium_large":1398,"medium_large-width":418,"medium_large-height":1378,"large":1398,"large-width":418,"large-height":1378,"big":1398,"big-width":418,"big-height":1378},"https://cms.wedesign.pl/wp-content/uploads/2026/05/targi-VP-03-420x387.png","1",{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":147,"text":1407,"youtube_url":18,"vimeo_url":18,"video_desktop":1408,"video_mobile":1419,"lottie":47,"poster":47,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Wzornik dla architektów\u003C/h1>\n\u003Cp>Dla architektów i osób zajmujących się przestrzenią miejską zaprojektowaliśmy wzornik materiałów, kolorów i wykończeń placów zabaw Vinci Play — elegancki, a zarazem przejrzysty w prezentacji. Ponieważ wszystkie materiały ważą kilkanaście kilogramów, podzieliliśmy je na kompaktowe składowe, które można brać na spotkania niezależnie. Całość wzbogaciliśmy humorystycznymi hasłami w duchu marki.\u003C/p>\n",{"ID":1409,"id":1409,"title":1410,"filename":1411,"filesize":1412,"url":1413,"link":1414,"alt":18,"author":68,"description":18,"caption":18,"name":1415,"status":21,"uploaded_to":1151,"date":1416,"modified":1416,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1417,"height":1418},4633,"620x540 - wzornik Vinci Play filmik","620x540-wzornik-Vinci-Play-filmik-1.mp4",10671098,"https://cms.wedesign.pl/wp-content/uploads/2026/05/620x540-wzornik-Vinci-Play-filmik-1.mp4","https://cms.wedesign.pl/vinci-play-2/620x540-wzornik-vinci-play-filmik-2/","620x540-wzornik-vinci-play-filmik-2","2026-07-08 09:32:05",620,540,{"ID":1409,"id":1409,"title":1410,"filename":1411,"filesize":1412,"url":1413,"link":1414,"alt":18,"author":68,"description":18,"caption":18,"name":1415,"status":21,"uploaded_to":1151,"date":1416,"modified":1416,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":1417,"height":1418},{"acf_fc_layout":463,"background_color":104,"height":106,"height_mobile":777},{"acf_fc_layout":80,"text":1422,"gallery":1423,"background_color":104,"text_color":105,"desktop_padding":130,"mobile_padding":130,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Gadżety reklamowe\u003C/h1>\n\u003Cp>Zaprojektowaliśmy też serię oryginalnych gadżetów promocyjnych, zawierających pomysłowe teksty zakorzenione w wartościach marki, takich jak zabawa i radość.\u003C/p>\n",[1424],{"ID":1425,"id":1425,"title":1426,"filename":1427,"filesize":1428,"url":1429,"link":1430,"alt":18,"author":68,"description":18,"caption":18,"name":1431,"status":21,"uploaded_to":1151,"date":1432,"modified":1433,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":1434,"height":1435,"sizes":1436},4244,"Simple-Mockup-Free-Scene_2 3","Simple-Mockup-Free-Scene_2-3.jpg",428769,"https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3.jpg","https://cms.wedesign.pl/vinci-play-2/simple-mockup-free-scene_2-3/","simple-mockup-free-scene_2-3","2026-06-11 12:51:55","2026-06-11 12:51:57",1240,1228,{"thumbnail":1437,"thumbnail-width":99,"thumbnail-height":674,"medium":1438,"medium-width":102,"medium-height":1439,"medium_large":1440,"medium_large-width":125,"medium_large-height":1441,"large":1429,"large-width":1434,"large-height":1435,"big":1429,"big-width":1434,"big-height":1435},"https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3-420x416.jpg","https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3-768x761.jpg",761,"https://cms.wedesign.pl/wp-content/uploads/2026/05/Simple-Mockup-Free-Scene_2-3-1024x1014.jpg",1014,{"acf_fc_layout":80,"text":1443,"gallery":1444,"background_color":104,"text_color":105,"desktop_padding":106,"mobile_padding":777,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Newsletter\u003C/h1>\n\u003Cp>Tworząc newsletter dla Vinci Play, postawiliśmy na komunikację pełną energii. Informacje o nowościach i promocjach przedstawiliśmy w lekkiej, radosnej formie, która wzmacnia zaangażowanie odbiorców.\u003C/p>\n",[1445],{"ID":1446,"id":1446,"title":1447,"filename":1448,"filesize":1449,"url":1450,"link":1451,"alt":18,"author":68,"description":18,"caption":18,"name":1447,"status":21,"uploaded_to":1151,"date":1452,"modified":1453,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":1454,"height":1455,"sizes":1456},4247,"newsletter","newsletter.jpg",180157,"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter.jpg","https://cms.wedesign.pl/vinci-play-2/newsletter/","2026-06-11 12:56:07","2026-06-11 12:56:09",1326,1406,{"thumbnail":1457,"thumbnail-width":99,"thumbnail-height":1458,"medium":1459,"medium-width":102,"medium-height":1460,"medium_large":1461,"medium_large-width":125,"medium_large-height":1462,"large":1450,"large-width":1454,"large-height":1455,"big":1450,"big-width":1454,"big-height":1455},"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter-420x445.jpg",445,"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter-768x814.jpg",814,"https://cms.wedesign.pl/wp-content/uploads/2026/05/newsletter-1024x1086.jpg",1086,{"acf_fc_layout":463,"background_color":1464,"height":1465,"height_mobile":777},"#59483b","160",{"acf_fc_layout":607,"text":1467,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":1464,"text_color":767,"desktop_padding":130,"mobile_padding":130,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Wielkie projekty potrzebują\u003Cbr />\nwyjątkowej oprawy\u003C/h1>\n\u003Cp style=\"text-align: center;\">Vinci Play stworzyło wyjątkową kolekcję unikalnych, zaprojektowanych pod indywidualne potrzeby klienta konstrukcji zmieniających plac zabaw w prawdziwą przestrzeń dla przygody. Naszym zadaniem było wyróżnienie tej serii w komunikacji marki oraz nadanie jej charakterystycznego stylu. 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Brzmi jak mentor z dużym doświadczeniem, który nie wywyższa się, tylko spokojnie tłumaczy i prowadzi.\u003C/p>\n\u003Cp>Ton jest motywujący i wspierający: zachęca do dbania o jakość życia, podkreśla partnerskie podejście i zrozumienie indywidualnych potrzeb. 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Elegancka, spójna typografia dodaje dynamiki i sportowego charakteru, a zdjęcia w zaokrąglonych kadrach oraz delikatna złota linia tworzą miękki, opiekuńczy język wizualny. 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09:02:46",1388,{"thumbnail":2600,"thumbnail-width":99,"thumbnail-height":2601,"medium":2602,"medium-width":102,"medium-height":2603,"medium_large":2604,"medium_large-width":125,"medium_large-height":2605,"large":2606,"large-width":118,"large-height":2607,"big":2606,"big-width":118,"big-height":2607},"https://cms.wedesign.pl/wp-content/uploads/2024/02/Portfolio_module-1-420x228.jpg",228,"https://cms.wedesign.pl/wp-content/uploads/2024/02/Portfolio_module-1-768x417.jpg",417,"https://cms.wedesign.pl/wp-content/uploads/2024/02/Portfolio_module-1-1024x555.jpg",555,"https://cms.wedesign.pl/wp-content/uploads/2024/02/Portfolio_module-1-1920x1041.jpg",1041,{"ID":2590,"id":2590,"title":2591,"filename":2592,"filesize":2593,"url":2594,"link":2595,"alt":18,"author":68,"description":18,"caption":18,"name":2596,"status":21,"uploaded_to":2428,"date":2597,"modified":2597,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":117,"height":2598,"sizes":2609},{"thumbnail":2600,"thumbnail-width":99,"thumbnail-height":2601,"medium":2602,"medium-width":102,"medium-height":2603,"medium_large":2604,"medium_large-width":125,"medium_large-height":2605,"large":2606,"large-width":118,"large-height":2607,"big":2606,"big-width":118,"big-height":2607},"\u003C!-- 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Aesthetically and functionally. Visual identities, brands, logotypes, websites, mobile apps, interfaces and any other printed or digital marketing materials.\" />\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://cms.wedesign.pl/psm-w-bystrzycy/\" />\n\u003Cmeta property=\"og:locale\" content=\"pl_PL\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"PSM w Bystrzycy Kłodzkiej - We Design\" />\n\u003Cmeta property=\"og:description\" content=\"We design. Aesthetically and functionally. 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Byli sfrustrowani identyfikacją wizualną, która wydawała się nijaka i niespójna. Zainspirowani liderami myśli, takimi jak TED, chcieli stworzyć identyfikację, która przemówi do świadomej estetycznie społeczności start-upowej, przemysłu i administracji publicznej. Ich publikacje miały być pięknie zaprezentowane. Jak sami określili w briefie: „chcemy móc wieszać okładki na ścianach jak plakaty – z dumą”. Aby to osiągnąć, zaczęliśmy od pytania: co, jeśli sekret pięknego, spójnego konceptu projektowego tkwi w ograniczeniu środków komunikacji?\u003C/p>\n",{"acf_fc_layout":72,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2708,"video_mobile":47,"poster":47,"with_margin":60,"background_color":104,"desktop_padding":777,"mobile_padding":632,"full_height":47},{"ID":2709,"id":2709,"title":2710,"filename":2711,"filesize":2712,"url":2713,"link":2714,"alt":18,"author":68,"description":18,"caption":18,"name":2715,"status":21,"uploaded_to":2674,"date":2716,"modified":2716,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":118,"height":482},3883,"01","01.mp4",1075787,"https://cms.wedesign.pl/wp-content/uploads/2025/03/01.mp4","https://cms.wedesign.pl/startup-poland/01-12/","01-12","2025-09-03 11:49:53",{"acf_fc_layout":80,"text":2718,"gallery":2719,"background_color":2733,"text_color":767,"desktop_padding":130,"mobile_padding":130,"with_margin":47,"reverse":47,"division":60},"\u003Ch1>Rozwiązanie\u003C/h1>\n\u003Cp>Chcieliśmy, by nasz pomysł był silny, unikalny i łatwo się skalował. Jego sercem uczyniliśmy koło. Sferyczna komórka to nowe życie, krąg to symbol społeczności – takie skojarzenia idealnie pasują do świata start-upów.\u003C/p>\n\u003Cp>Z naszego doświadczenia wynika, że ścisłe ograniczenia mogą wyzwolić kreatywność. Jak widać po różnorodności projektów okładek, które stworzyliśmy w ramach projektu, motyw koła stał się inspiracją dla całego wachlarza pomysłów. Zmusił nas do szukania prostych, mocnych metafor i narzucił spójny charakter wszystkim elementom marki.\u003C/p>\n",[2720],{"ID":2721,"id":2721,"title":2722,"filename":2723,"filesize":2724,"url":2725,"link":2726,"alt":18,"author":68,"description":18,"caption":18,"name":2722,"status":21,"uploaded_to":2674,"date":2727,"modified":2728,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":127,"height":127,"sizes":2729},3865,"wizytowki","wizytowki.jpg",47607,"https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki.jpg","https://cms.wedesign.pl/startup-poland/wizytowki/","2025-06-13 07:45:22","2025-06-13 07:45:25",{"thumbnail":2730,"thumbnail-width":99,"thumbnail-height":99,"medium":2731,"medium-width":102,"medium-height":102,"medium_large":2732,"medium_large-width":125,"medium_large-height":125,"large":2725,"large-width":127,"large-height":127,"big":2725,"big-width":127,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki-420x420.jpg","https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki-768x768.jpg","https://cms.wedesign.pl/wp-content/uploads/2025/03/wizytowki-1024x1024.jpg","#461d8e",{"acf_fc_layout":72,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2735,"video_mobile":47,"poster":47,"with_margin":60,"background_color":104,"desktop_padding":777,"mobile_padding":632,"full_height":47},{"ID":2736,"id":2736,"title":2157,"filename":2158,"filesize":2737,"url":2738,"link":2739,"alt":18,"author":68,"description":18,"caption":18,"name":2740,"status":21,"uploaded_to":2674,"date":2716,"modified":2716,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":118,"height":482},3885,2037393,"https://cms.wedesign.pl/wp-content/uploads/2025/03/02.mp4","https://cms.wedesign.pl/startup-poland/02-8/","02-8",{"acf_fc_layout":80,"text":2742,"gallery":2743,"background_color":2733,"text_color":767,"desktop_padding":777,"mobile_padding":632,"with_margin":60,"reverse":60,"division":60},"\u003Ch1>Rezultat\u003C/h1>\n\u003Cp>Startup Poland przeszedł całkowitą transformację wizualną. Odważna tożsamość marki uporządkowała wizualny chaos. Nowe podejście do języka wizualnego publikacji podniosło prestiż marki i wzmocniło jej wiarygodność w oczach kluczowych odbiorców.\u003C/p>\n\u003Cp>Po nowym otwarciu Startup Poland zauważył wzrost liczby pobrań publikacji i zapisów na wydarzenia.\u003C/p>\n\u003Cp>Z nową tożsamością Startup Poland wciąż wprowadza innowacje i wspiera rozwój ekosystemu start-upowego w Europie Środkowej.\u003C/p>\n",[2744],{"ID":2745,"id":2745,"title":2276,"filename":2746,"filesize":2747,"url":2748,"link":2749,"alt":18,"author":68,"description":18,"caption":18,"name":2750,"status":21,"uploaded_to":22,"date":2751,"modified":2752,"menu_order":22,"mime_type":24,"type":25,"subtype":26,"icon":27,"width":127,"height":127,"sizes":2753},3868,"05.png",241761,"https://cms.wedesign.pl/wp-content/uploads/2025/06/05.png","https://cms.wedesign.pl/05-8/","05-8","2025-06-13 07:49:42","2025-06-13 07:49:56",{"thumbnail":2754,"thumbnail-width":99,"thumbnail-height":99,"medium":2755,"medium-width":102,"medium-height":102,"medium_large":2756,"medium_large-width":125,"medium_large-height":125,"large":2748,"large-width":127,"large-height":127,"big":2748,"big-width":127,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2025/06/05-420x420.png","https://cms.wedesign.pl/wp-content/uploads/2025/06/05-768x768.png","https://cms.wedesign.pl/wp-content/uploads/2025/06/05-1024x1024.png",{"acf_fc_layout":72,"youtube_url":18,"vimeo_url":18,"lottie":47,"video_desktop":2758,"video_mobile":47,"poster":47,"with_margin":60,"background_color":104,"desktop_padding":777,"mobile_padding":107,"full_height":47},{"ID":2759,"id":2759,"title":2193,"filename":2313,"filesize":2760,"url":2761,"link":2762,"alt":18,"author":68,"description":18,"caption":18,"name":2763,"status":21,"uploaded_to":2674,"date":2764,"modified":2764,"menu_order":22,"mime_type":71,"type":72,"subtype":73,"icon":74,"width":118,"height":482},3887,1371846,"https://cms.wedesign.pl/wp-content/uploads/2025/03/03.mp4","https://cms.wedesign.pl/startup-poland/03-10/","03-10","2025-09-03 11:49:54",{"acf_fc_layout":80,"text":2766,"gallery":2767,"background_color":2782,"text_color":105,"desktop_padding":777,"mobile_padding":632,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Skalowalny\u003Cbr />\ndesign\u003C/h1>\n\u003Cp>Identyfikacja wizualna jest łatwa do zastosowania w internecie, druku i mediach społecznościowych. 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Kluczową część prac stanowił etap strategiczny, podczas którego wypracowaliśmy unikalne wizualnie podejście trafiające w oczekiwania i preferencje grupy docelowej.\u003C/p>\n",[3232,3234,3248,3250,3271,3289,3309,3311,3331,3348,3360,3372,3384,3397,3409,3426,3459],{"acf_fc_layout":607,"text":3233,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":104,"text_color":105,"desktop_padding":1465,"mobile_padding":107,"full_height":47},"\u003Ch1 style=\"text-align: center;\">Co to jest OCD?\u003C/h1>\n\u003Cp style=\"text-align: center;\">Zaburzenie obsesyjno-kompulsyjne, zwane też nerwicą natręctw (ang. Obssesive-Compulsive Disorder, OCD) to potrzeba wykonywania powtarzalnych czynności czy rytuałów, takich jak mycie rąk czy sprawdzanie zamknięcia drzwi, z częstotliwością, która zaburza normalne funkcjonowanie i skutecznie odbiera radość z życia. 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Logotyp nawiązuje do obszaru działalności organizacji. Sygnet to połączenie rytmicznych pasów nawiązujących do graficznego zapisu fali dźwiękowej, chmurki odnoszącej się do otwartości na dialog, oraz litery M. Znak został uzupełniony prosta, współczesną typografią. Postawiliśmy na mocną i nowoczesną kolorystykę – zestawienie granatu, morskiej zieleni i czystej bieli.\u003C/p>\n",[5149],{"ID":5150,"id":5150,"title":5151,"filename":5152,"filesize":5153,"url":5154,"link":5155,"alt":18,"author":68,"description":18,"caption":18,"name":5151,"status":21,"uploaded_to":2999,"date":5156,"modified":5156,"menu_order":22,"mime_type":645,"type":25,"subtype":646,"icon":27,"width":75,"height":75,"sizes":5157},1034,"logo","logo.gif",257920,"https://cms.wedesign.pl/wp-content/uploads/2023/05/logo.gif","https://cms.wedesign.pl/moc-radio/logo/","2023-06-07 06:45:10",{"thumbnail":5158,"thumbnail-width":99,"thumbnail-height":99,"medium":5154,"medium-width":75,"medium-height":75,"medium_large":5154,"medium_large-width":75,"medium_large-height":75,"large":5154,"large-width":75,"large-height":75,"big":5154,"big-width":75,"big-height":75},"https://cms.wedesign.pl/wp-content/uploads/2023/05/logo-420x420.gif",{"acf_fc_layout":80,"text":5160,"gallery":5161,"background_color":5026,"text_color":767,"desktop_padding":777,"mobile_padding":632,"with_margin":60,"reverse":60,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>4: realise + refine\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Dopracowanie wybranej koncepcji\u003C/h1>\n\u003Cp>W toku dalszych prac opracowaliśmy wstępną koncepcję przełożenia logotypu na materiały marketingowe.\u003C/p>\n",[5162],{"ID":5163,"id":5163,"title":5164,"filename":5165,"filesize":5166,"url":5167,"link":5168,"alt":18,"author":68,"description":18,"caption":18,"name":5164,"status":21,"uploaded_to":2999,"date":5169,"modified":5170,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":1014,"height":127,"sizes":5171},3913,"dopracowanie-bart","dopracowanie-bart.jpg",128458,"https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart.jpg","https://cms.wedesign.pl/moc-radio/dopracowanie-bart/","2026-03-20 11:51:52","2026-03-20 11:51:54",{"thumbnail":5172,"thumbnail-width":99,"thumbnail-height":5173,"medium":5174,"medium-width":102,"medium-height":76,"medium_large":5175,"medium_large-width":125,"medium_large-height":5176,"large":5167,"large-width":1014,"large-height":127,"big":5167,"big-width":1014,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart-420x421.jpg",421,"https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart-768x770.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/dopracowanie-bart-1024x1026.jpg",1026,{"acf_fc_layout":80,"text":5178,"gallery":5179,"background_color":5026,"text_color":767,"desktop_padding":777,"mobile_padding":632,"with_margin":60,"reverse":47,"division":60},"\u003Ch1>Księga znaku\u003C/h1>\n\u003Cp>Dla wybranej koncepcji stworzyliśmy księgę komunikacji wizualnej. Wspólnie z klientem wypracowaliśmy zasady, według których postępowaliśmy w toku dalszych prac nad komunikacją organizacji. Taki tryb pracy pozwolił w łatwy sposób zapanować nad spójnością całości.\u003C/p>\n",[5180],{"ID":2607,"id":2607,"title":5181,"filename":5182,"filesize":5183,"url":5184,"link":5185,"alt":18,"author":68,"description":18,"caption":18,"name":5181,"status":21,"uploaded_to":2999,"date":5186,"modified":5187,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5071,"height":127,"sizes":5188},"ksiega","ksiega.jpg",133520,"https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega.jpg","https://cms.wedesign.pl/moc-radio/ksiega/","2023-06-07 06:51:05","2023-06-07 06:51:12",{"thumbnail":5189,"thumbnail-width":99,"thumbnail-height":5074,"medium":5190,"medium-width":102,"medium-height":2056,"medium_large":5191,"medium_large-width":125,"medium_large-height":5077,"large":5192,"large-width":127,"large-height":5079,"big":5184,"big-width":5071,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-1024x996.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/ksiega-1440x1401.jpg",{"acf_fc_layout":80,"text":5194,"gallery":5195,"background_color":5026,"text_color":767,"desktop_padding":777,"mobile_padding":632,"with_margin":47,"reverse":60,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>5: launch + learn\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Strona www – desktop\u003C/h1>\n\u003Cp>Szczególnie ważnym elementem pracy nad tworzeniem MOC Radio był serwis www. Na wstępnym etapie stworzyliśmy makietę funkcjonalną serwisu, tak, aby przed przystąpieniem do projektu graficznego wspólnie z klientem dopracować układ treści i podstawowych funkcjonalności.\u003C/p>\n",[5196],{"ID":5197,"id":5197,"title":5198,"filename":5199,"filesize":5200,"url":5201,"link":5202,"alt":18,"author":68,"description":18,"caption":18,"name":5198,"status":21,"uploaded_to":2999,"date":5203,"modified":5203,"menu_order":22,"mime_type":645,"type":25,"subtype":646,"icon":27,"width":75,"height":75,"sizes":5204},1043,"www","www.gif",3766272,"https://cms.wedesign.pl/wp-content/uploads/2023/05/www.gif","https://cms.wedesign.pl/moc-radio/www/","2023-06-07 06:53:37",{"thumbnail":5205,"thumbnail-width":99,"thumbnail-height":99,"medium":5201,"medium-width":75,"medium-height":75,"medium_large":5201,"medium_large-width":75,"medium_large-height":75,"large":5201,"large-width":75,"large-height":75,"big":5201,"big-width":75,"big-height":75},"https://cms.wedesign.pl/wp-content/uploads/2023/05/www-420x420.gif",{"acf_fc_layout":80,"text":5207,"gallery":5208,"background_color":5026,"text_color":767,"desktop_padding":777,"mobile_padding":632,"with_margin":47,"reverse":47,"division":60},"\u003Ch1>Strona www – mobile\u003C/h1>\n\u003Cp>Po zaakceptowaniu układu funkcjonalnego strony www przeszliśmy do prac nad szatą graficzną strony. Szczególnie istotny był dla nas projekt strony mobile, gdyż zdecydowana większość odbiorców serwisu wyświetla go na telefonach komórkowych.\u003C/p>\n",[5209],{"ID":5210,"id":5210,"title":5211,"filename":5212,"filesize":5213,"url":5214,"link":5215,"alt":18,"author":68,"description":18,"caption":18,"name":5216,"status":21,"uploaded_to":2999,"date":5217,"modified":5218,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5071,"height":127,"sizes":5219},2580,"www-mobile","www-mobile-1.jpg",103926,"https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1.jpg","https://cms.wedesign.pl/moc-radio/www-mobile-2/","www-mobile-2","2023-08-30 13:41:21","2023-08-30 13:41:25",{"thumbnail":5220,"thumbnail-width":99,"thumbnail-height":5074,"medium":5221,"medium-width":102,"medium-height":2056,"medium_large":5222,"medium_large-width":125,"medium_large-height":5077,"large":5223,"large-width":127,"large-height":5079,"big":5214,"big-width":5071,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-1024x996.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/www-mobile-1-1440x1401.jpg",{"acf_fc_layout":80,"text":5225,"gallery":5226,"background_color":5026,"text_color":767,"desktop_padding":130,"mobile_padding":130,"with_margin":47,"reverse":60,"division":60},"\u003Ch1>Social media\u003C/h1>\n\u003Cp>Opracowaliśmy także szablon grafik na potrzeby social media MOC Radio. Opracowaliśmy kilka możliwych układów treści, tak, aby na późniejszym etapie klient mógł we własnym zakresie tworzyć zróżnicowane treści na swoich kanałach SM.\u003C/p>\n",[5227],{"ID":5228,"id":5228,"title":5229,"filename":5230,"filesize":5231,"url":5232,"link":5233,"alt":18,"author":68,"description":18,"caption":18,"name":5229,"status":21,"uploaded_to":2999,"date":5234,"modified":5235,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5071,"height":127,"sizes":5236},3916,"social_media-bart","social_media-bart.jpg",163355,"https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart.jpg","https://cms.wedesign.pl/moc-radio/social_media-bart/","2026-03-20 13:19:23","2026-03-20 13:19:26",{"thumbnail":5237,"thumbnail-width":99,"thumbnail-height":5074,"medium":5238,"medium-width":102,"medium-height":2056,"medium_large":5239,"medium_large-width":125,"medium_large-height":5077,"large":5232,"large-width":5071,"large-height":127,"big":5232,"big-width":5071,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/social_media-bart-1024x996.jpg",{"acf_fc_layout":607,"text":5241,"background_image":47,"background_video_desktop":47,"background_video_mobile":47,"background_lottie":47,"background_color":5026,"text_color":767,"desktop_padding":1465,"mobile_padding":613,"full_height":47},"\u003Ch1>Szablon prezentacji Powerpoint\u003C/h1>\n\u003Cp>Stworzyliśmy szablon prezentacji MOC Radio. Opracowaliśmy styl poszczególnych slajdów, typografii i wykresów, tak aby prezentacje tworzone przez klienta zachowały spójność i elegancki charakter.\u003C/p>\n",{"acf_fc_layout":713,"gallery":5243,"number_of_columns":19,"number_of_columns_mobile":19,"gap":609,"gap_mobile":609,"desktop_padding":777,"mobile_padding":610,"background_color":5026},[5244,5259,5272,5285],{"ID":5245,"id":5245,"title":5246,"filename":5247,"filesize":5248,"url":5249,"link":5250,"alt":18,"author":68,"description":18,"caption":18,"name":5251,"status":21,"uploaded_to":2999,"date":5252,"modified":5252,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5253,"height":5254,"sizes":5255},3945,"MOC radio szablon prezentacji v5-1","MOC-radio-szablon-prezentacji-v5-1.jpg",70958,"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-1.jpg","https://cms.wedesign.pl/moc-radio/moc-radio-szablon-prezentacji-v5-1/","moc-radio-szablon-prezentacji-v5-1","2026-04-07 09:57:05",1054,593,{"thumbnail":5256,"thumbnail-width":99,"thumbnail-height":1780,"medium":5257,"medium-width":102,"medium-height":1782,"medium_large":5258,"medium_large-width":125,"medium_large-height":123,"large":5249,"large-width":5253,"large-height":5254,"big":5249,"big-width":5253,"big-height":5254},"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-1-420x236.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-1-768x432.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-1-1024x576.jpg",{"ID":5260,"id":5260,"title":5261,"filename":5262,"filesize":5263,"url":5264,"link":5265,"alt":18,"author":68,"description":18,"caption":18,"name":5266,"status":21,"uploaded_to":2999,"date":5267,"modified":5267,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5253,"height":5254,"sizes":5268},3943,"MOC radio szablon prezentacji v5-3","MOC-radio-szablon-prezentacji-v5-3.jpg",73448,"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-3.jpg","https://cms.wedesign.pl/moc-radio/moc-radio-szablon-prezentacji-v5-3/","moc-radio-szablon-prezentacji-v5-3","2026-04-07 09:57:04",{"thumbnail":5269,"thumbnail-width":99,"thumbnail-height":1780,"medium":5270,"medium-width":102,"medium-height":1782,"medium_large":5271,"medium_large-width":125,"medium_large-height":123,"large":5264,"large-width":5253,"large-height":5254,"big":5264,"big-width":5253,"big-height":5254},"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-3-420x236.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-3-768x432.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-3-1024x576.jpg",{"ID":5273,"id":5273,"title":5274,"filename":5275,"filesize":5276,"url":5277,"link":5278,"alt":18,"author":68,"description":18,"caption":18,"name":5279,"status":21,"uploaded_to":2999,"date":5280,"modified":5280,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5253,"height":5254,"sizes":5281},3941,"MOC radio szablon prezentacji v5-6","MOC-radio-szablon-prezentacji-v5-6.jpg",73587,"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-6.jpg","https://cms.wedesign.pl/moc-radio/moc-radio-szablon-prezentacji-v5-6/","moc-radio-szablon-prezentacji-v5-6","2026-04-07 09:57:02",{"thumbnail":5282,"thumbnail-width":99,"thumbnail-height":1780,"medium":5283,"medium-width":102,"medium-height":1782,"medium_large":5284,"medium_large-width":125,"medium_large-height":123,"large":5277,"large-width":5253,"large-height":5254,"big":5277,"big-width":5253,"big-height":5254},"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-6-420x236.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-6-768x432.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-6-1024x576.jpg",{"ID":5286,"id":5286,"title":5287,"filename":5288,"filesize":5289,"url":5290,"link":5291,"alt":18,"author":68,"description":18,"caption":18,"name":5292,"status":21,"uploaded_to":2999,"date":5293,"modified":5294,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5253,"height":5254,"sizes":5295},3939,"MOC radio szablon prezentacji v5-7","MOC-radio-szablon-prezentacji-v5-7.jpg",75903,"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-7.jpg","https://cms.wedesign.pl/moc-radio/moc-radio-szablon-prezentacji-v5-7/","moc-radio-szablon-prezentacji-v5-7","2026-04-07 09:57:01","2026-04-07 09:57:07",{"thumbnail":5296,"thumbnail-width":99,"thumbnail-height":1780,"medium":5297,"medium-width":102,"medium-height":1782,"medium_large":5298,"medium_large-width":125,"medium_large-height":123,"large":5290,"large-width":5253,"large-height":5254,"big":5290,"big-width":5253,"big-height":5254},"https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-7-420x236.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-7-768x432.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/MOC-radio-szablon-prezentacji-v5-7-1024x576.jpg",{"acf_fc_layout":80,"text":5300,"gallery":5301,"background_color":5026,"text_color":767,"desktop_padding":777,"mobile_padding":632,"with_margin":47,"reverse":60,"division":60},"\u003Cp>\u003Cspan style=\"color: #b09b71;\">\u003Cstrong>6: guide + grow\u003C/strong>\u003C/span>\u003C/p>\n\u003Ch1>Opieka i nadzór nad spójnością komunikacji\u003C/h1>\n\u003Cp>Dużą wagę przywiązujemy do tego, jak nasza praca przekłada się na późniejsze funkcjonowanie marki. Dlatego z chęcią pomagamy z bezproblemowym wdrożeniem projektu w życie i obejmujemy go nadzorem artystycznym, gdyż zależy nam na tym, aby raz wykonana praca mogła funkcjonować przez lata.\u003C/p>\n",[5302],{"ID":5303,"id":5303,"title":5304,"filename":5305,"filesize":5306,"url":5307,"link":5308,"alt":18,"author":68,"description":18,"caption":18,"name":5304,"status":21,"uploaded_to":2999,"date":5309,"modified":5310,"menu_order":22,"mime_type":93,"type":25,"subtype":94,"icon":27,"width":5071,"height":127,"sizes":5311},1055,"nadzor","nadzor.jpg",110884,"https://cms.wedesign.pl/wp-content/uploads/2023/05/nadzor.jpg","https://cms.wedesign.pl/moc-radio/nadzor/","2023-06-07 06:59:43","2023-07-03 21:33:32",{"thumbnail":5312,"thumbnail-width":99,"thumbnail-height":5074,"medium":5313,"medium-width":102,"medium-height":2056,"medium_large":5314,"medium_large-width":125,"medium_large-height":5077,"large":5315,"large-width":127,"large-height":5079,"big":5307,"big-width":5071,"big-height":127},"https://cms.wedesign.pl/wp-content/uploads/2023/05/nadzor-420x409.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/nadzor-768x747.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/nadzor-1024x996.jpg","https://cms.wedesign.pl/wp-content/uploads/2023/05/nadzor-1440x1401.jpg",{"acf_fc_layout":463,"background_color":5026,"height":464,"height_mobile":464},"\u003C!-- This site is optimized with the Yoast SEO plugin v27.9 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\u003Ctitle>MOC Radio - We Design\u003C/title>\n\u003Cmeta name=\"description\" content=\"We design. Aesthetically and functionally. Visual identities, brands, logotypes, websites, mobile apps, interfaces and any other printed or digital marketing materials.\" />\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://cms.wedesign.pl/moc-radio/\" />\n\u003Cmeta property=\"og:locale\" content=\"pl_PL\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"MOC Radio - We Design\" />\n\u003Cmeta property=\"og:description\" content=\"We design. Aesthetically and functionally. 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był zachwycony dostarczonymi przez nas projektami, które osiągnęły właściwą równowagę między powagą eksperckiej usługi medycznej a czułą troską opieki zdrowotnej.\u003C/p>\n\u003Cp>Jesteśmy dumni, że stworzyliśmy w Warszawie markę, która trafia do amerykańskich pacjentów, i to przy niższych kosztach, niż gdyby startup wybrał tradycyjną drogę współpracy z agencją z USA. 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